5 Reasons Social Media Is Crucial For SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is a fast growing channel for marketing that most companies have only started to take advantage of over the past few years. However, it's vital to take advantage of it - especially if you're investing funds into SEO. While the advantages of social media might not be immediately apparent, they are crucial for SEO support. Here are five reasons social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for شراء متابعين تيكتوك quite some period of time. Whenever people tweet, like or comment on the content they like it is referred to as a social engagement. A piece of content that has more social engagements is likely to have more social signals. Search engines measure these social signals, and consider it an index of quality when ranking content. This is a method for search engines to determine the content that people are most interested in and what their algorithms consider high-quality. Content can be quickly indexed when it's getting a lot of engagement on social media.

2.) Link Building
It's been a long time when you could solicit hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in by hand to create quality content which is relevant to linking. How do you reach websites that will link to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is the answer. Social media lets you expose your content to of people who are interested and could be attracted to link to it should it be worthy of linking to. They will also promote your content to others and boost your authority.

3) Content Amplification
You could create any excellent content you'd like to however it will not gain any traction without amplifying it. Sure, email marketing is a great way to amplify content, but it will only be able to reach people who are in your marketing database. Social media allows you to increase the reach of your content. If you send your content out to your followers, they will also share it with their personal followings when they find it useful. This will cause them to share it with their following which will increase the reach of your content. As a result, you get lots of relevant traffic, inbound links, social signals and brand awareness All of which are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand recognition and brand identity can tell search engines many things about the quality of your website and the extent to which it can be considered reliable in their ranking algorithms. Aside from amplifying your content social media can also help increase brand recognition. Google calls this co-citation. These co-citations are built via social media in order to increase Google's trust as well as aid with brand-name searches.

5) Social Indexing
Search engines have been indexing social media profiles for a number of years now so they can now appear in the search results pages. This allows your business to be listed in search results on branded queries that are not restricted to your website. But it gets even better than that. Tweets that were individual from Twitter were once searchable and included in the search results. This enabled your content to be more prominent in the search results. This was just temporary for a few months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.