Five Reasons Why Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI, we get many of these inquiries from potential and current clients. While social media has become an increasing channel for marketing over the last few years, many firms haven't yet begun to profit from the potential of it. This is especially true if you are investing in search engine optimization. Creating and managing social media accounts is essential to aid in SEO efforts, even though the benefits are not immediately apparent. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for some time. If people tweet, share, like or comment on the content, this is called a social engagement. A piece of content with more social engagements will have more social signals. Social signals are utilized by search engines to rank the content. This is a method for search engines to decide the most popular content and what their algorithm deems good quality. If a piece of content receives a lot of social shares the content can be indexed.

2) Link Building
It's past the time that you could go out and ask for links from other websites. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in the old fashioned way - create high quality content that is worthy of linking. How do you reach websites which are willing to hyperlink to your site, if the request is thought to be "unnatural"? Social media is your answer. Social media enables you to present your content in front of relevant groups of people who may be convinced to link to it in the event that it is worthy of linking to. People who promote your content to their network which increases the power of your content.

3) Content Amplification
You can write all the top-quality content you like however, it will not get any traction without amplifying it. Sure, email marketing can be an excellent method to amplify the content, but it'll only reach those in your database of marketing. Social media allows you to increase the reach of your content. When you share your content, those who follow you will also connect with their friends in the event that they find it helpful. They will then spread the word to their networks, further increasing your reach. In return, you will gain a lot of relevant traffic and inbound links, as well as social signals and brand awareness These are all used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Recognition and Signals
Search engines can use brand reputation and image to assess the credibility of your website and how trustworthy it must be within their ranking algorithms. Aside from amplifying your content Social media can also create brand زيادة مشاهدات اليوتيوب awareness. This is what Google refers to as a co-citation. These co-citations can be developed by using social media to boost Google's trust and help with search results that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages since a while, which means they now appear on results pages for search engines. This lets your brand appear in search results that include branded searches on more than just your company website. It gets even more effective. Individual tweets on Twitter were previously indexed and appeared in search results, too providing another method for your website to be ranked in search. However, it was only temporary, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.