Five Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our current and prospective clients. Although social media has been a growing channel for marketing in recent times, many firms haven't yet begun to make use of the potential of it. This is crucial if you are investing in search engine optimization. While the benefits of using social media may not seem immediately apparent, they are crucial to SEO help. There are many reasons to think about social media as part of your online strategy There are five main reasons it's important to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. A social engagement is when people like, comment or share a tweet about content. The more social engagements a piece of content gets, the greater social signals you can build for your website. Search engines evaluate these signals from social media, and then use them as an index of quality when ranking the content. It's a method of determining the content that people consider useful over what their automated algorithm determines to be good quality. If an article is receiving lots of social shares the content can be identified.

2.) Link Building
It's past the moment when you could simply make a request for links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs must build links using the old-fashioned method - create high quality content which is relevant to linking. How do you reach out to websites who are willing to link to your content, when asking them directly would be considered "unnatural"? Social media is the way to go. Social media can help you expose your content to of the right people, who could be influenced to link to it when it's worthy of linking to. They will also connect your content to their networks and increase the reach of your content.

3.) Content Amplification
It doesn't matter how good your content is, it's not going to be popular without amplification. Email marketing is an excellent method of amplifying the content you create, زيادة مشاهدات اليوتيوب but it won't reach those in your list of marketing contacts. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they will be sure to share it with their own followers if they find it helpful. They will then also share it with their friends, further increasing your reach. You'll also get relevant traffic as well as inbound linking social signals, inbound linking, and brand recognition These can be utilized by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Recognition and Signals
Brand identity and awareness can inform search engines many things about the quality of your site and the degree to which it should be trusted in its ranking algorithms. Social media helps to build an image for زيادة مشاهدات اليوتيوب your business and also boosts your content. Google refers to this as co-citation. These co-citations can be built through social media to improve Google's trust and assist with search results that are branded.

5.) Social Indexing
Since search engines index social media sites and display them in search results pages. This allows your brand to be listed in search results on brand-related queries, which aren't restricted to your website. It's more than that. Individual tweets from Twitter were once indexed and shown in search results as well giving another opportunity to get your content noticed in the search results. The service was temporary for a few months, until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.