5 Reasons Why Social Media Is Crucial For SEO

What does social media have to offer SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasing marketing channel in recent years, most firms haven't yet begun to make use of it. This is especially true for companies that are investing in search engine optimization. While the benefits of using social media might not be immediately obvious, they are crucial to SEO help. Out of the numerous reasons why you should consider the use of social media in your online strategy, here are 5 reasons why it's crucial to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their ranking algorithms for some time. Social engagements occur when people comment, like, share, or tweet about an article. The more social engagements your content receives, the more social signals you can build for your website. Social signals are utilized by search engines to determine the quality of the content. It's a way of evaluating what content people find useful over what their automated algorithm decides is of high quality. A piece of content can be instantly indexed if it's receiving a lot of social interactions.

2) Link Building
It's long gone of soliciting websites to add links to your site. In the wake of Google's Panda and Penguin algorithms, SEOs are forced to perform link building in using the old-fashioned method - create high quality content that is linked-worthy. What is the best way to reach websites that will link to your website, even if the request is thought to be "unnatural"? Social media is the answer. Social media lets you publish your content to people who are willing to share it with others, when it's worthy of linking to. They will also share your content with their friends which increases the power of your content.

3) Content Amplification
It doesn't matter how good your content is, it will not be popular unless you amplify it. Sure, email marketing is a great way to amplify the content, but it'll only be able to reach people who are in your database of marketing. You can also reach new audiences via social media. Once you share your content, your followers will also share it with their following in the event that they find it helpful. These people will then also share it with their friends to increase your reach. In return, you gain a lot of relevant traffic, inbound links, brand recognition and social signals All of these are used by search engines in determining content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your website and the extent to which it can be considered reliable in their ranking algorithms. Apart from boosting the quality of your content social media also aids in create brand awareness. This is what Google refers to as co-citation. Building these co-citations through social media can help increase Google's trust and confidence in your website , and will also help with branded search queries.

5.) Social Indexing
Since the search engines index social media websites and display them in search results pages. This allows your business to be displayed in search results for your branded search queries on more than only your website. It gets even more effective. Individual tweets from Twitter were once indexed and shown in search results, too providing another method to ensure your content's ranking in search. It was only temporary for زيادة استماعات ساوند كلاود a few months before Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.