5 Reasons Why Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our the current and potential clients. While social media has become an increasing channel for marketing in recent years, most companies haven't yet begun to benefit from it. This is crucial if you are investing in search engine optimization. While the advantages of social media are not immediately apparent, they are essential for SEO support. Below are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some years now. When people share content via Twitter, Facebook, comment or share a piece of content, this is called a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you can build for your site. Social signals are utilized by search engines to determine the quality of the content. This is a way for search engines to decide what people find most useful and what their algorithms consider as high-quality. If a piece of content receives a lot of engagement on social media, it can be instantly indexed.

2) Link Building
It's long gone from the period when you could just solicit hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links the old-fashioned way: write good quality content that is pertinent. How do you reach websites which are willing to hyperlink to your site, if the request is considered "unnatural"? Social media can help. Social media allows you to present your content in front of relevant groups of people who may be convinced to link to it should it be worthy of linking to. They will also promote your content to others increasing your influence.

3) Content amplification
The quality of the content you publish, it won't be popular unless you amplify it. Sure, email marketing is an excellent method to amplify the content, شراء متابعين تويتر but it'll only be able to reach people who are in your database of marketing. You can also reach new audiences through social media. If you publish your content to your followers, they'll share it with their own followings when they find it useful. These people will then recommend your content to their followers, increasing the reach of your content. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand awareness All of which are used by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it should be for their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. Google refers to this as co-citation. These co-citations are built through social media , which can help improve Google's trust and help with branded searches.

5.) Social Indexing
Since the search engines index social media profiles which means they show up in search results pages. This allows your business to show up in search results that include branded search queries on more than just your company website. This is even more effective. Individual tweets on Twitter were initially indexed and included in search results too which gave another means for your website to be ranked in search. It was temporary, however it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.