5 Reasons Why Social Media Is Crucial For SEO

What does social media have to do with SEO? At MWI we hear these questions frequently from our the current and potential clients. Social media is rapidly growing channel for marketing that most companies have only started taking advantage of in the past few years, but it's very important to leverage particularly if you're investing efforts in search engine optimization. While the benefits of social media might not be immediately apparent, they're vital for SEO help. Here are five reasons social media is important for SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. When people tweet, like or comment on the content, this is called a social engagement. The more social engagements a piece of content gets, the greater social signals you can build for your site. Search engines analyze these social signals, and use it as an index of quality when ranking content. This is a method for search engines to identify the content that people are most interested in and what algorithm they believe to be as high-quality. The content you've created can also be indexed instantly in the event that it's receiving lots of social interaction.

2) Link Building
The days of asking for websites to add links to your site. Google's Panda/Penguin algorithm has forced SEOs to linkbuild using the old method: make quality content that is relevant. But how do you reach sites that would be willing to link to your content if asking them directly is considered an "unnatural" practice for building links? Social media is the way to go. Social media lets you present your content in front of people who are interested and could be attracted to link to it if it's worth linking to. These users will then share your content with others, increasing your influence.

3.) Content Amplification
No matter how top-quality your content is, it won't achieve much success in the absence of amplifying it. Marketing via email can be an effective method to increase the reach of your content but it's only going to be able to reach the people on your list of marketing contacts. Social media enables you to reach new audiences with your content. After you have shared your content, those who follow you will also connect with their friends when they are satisfied with the content. These people will then also share it with their friends which will increase the reach of your content. You will also gain relevant traffic through inbound linking as well as social signals and brand awareness and can be used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it needs to be for their ranking algorithms. Aside from amplifying your content Social media can also increase brand recognition. This is what Google calls a co-citation. These co-citations can be built through social media to improve Google's trust as well as aid with brand-name searches.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now and زيادة مشاهدات اليوتيوب this means that they show up in search result pages. This lets your company's brand appear in search results for brand-related queries, which aren't limited to your company website. But there's more than that. Individual tweets from Twitter were previously indexed and appeared in search results, too - enabling another way for your content to rank in the search results. It was temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.