5 Reasons Why Social Media Is Important For SEO

What do social media have to do with SEO? At MWI we hear these questions frequently from our current and prospective clients. Social media is rapidly expanding marketing channel that many businesses have only begun using in the last few years, however it's vital to take advantage of it - especially if you're investing efforts in search engine optimization. Setting up and managing social media accounts is extremely essential to aid in SEO initiatives, but the benefits are not immediately apparent. There are many reasons why you should consider social media as part of your online strategy, here are 5 advantages of it to SEO.

1) Social Media Signals
It is no secret that Google, Bing, شراء متابعين تويتر and other search engines utilize online conversation as part of their ranking algorithms. Social engagements occur when users like, share or share a tweet on a piece of content. A piece of content that has the highest number of social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. It's a way of evaluating what content people find useful and what their algorithm decides is top-quality. If something has a high amount of social interaction the content can be identified.

2) Link Building
It is long past the period when you could just get links from other websites. Google's Panda/Penguin algorithm has forced SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. How do you reach out to websites that are willing to link to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is your answer. Social media enables you to expose your content to of relevant audiences that may be in a position to influence them to link to your content if it's worth linking to. These users will then promote your content to others and increase your reach.

3) The amplifying of content
You could create any top-quality content you like, but it won't gain any traction without amplifying it. Email marketing is an excellent way to increase the reach of your content, but it'll only reach the people in your marketing database. Social media enables you to reach new audiences with your content. If you send your content out to your followers, they will share it with their own followers in the event that they find it helpful. This will cause them to be able to share it with their followers to increase your reach. In return, you gain many relevant visitors, inbound links, branding awareness and social signals - all of which are utilized by search engines to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines can use brand image and recognition to judge the quality of your site and how trustworthy it must be within their ranking algorithms. Social media can help build brand awareness and increases the quality of your content. Google calls this co-citation. These co-citations are built via social media in order to increase Google's trust and assist with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now, which means they now appear in search result pages. This enables your brand to show up on search results when you type in branded search queries that are not limited to just your own website. It's even more effective. Individual tweets from Twitter were once searchable and displayed in the search results. This allowed your content to be more prominent in searches. The program was only temporary, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.