Five Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI, we get these questions frequently from our the current and potential clients. Although social media has been an increasingly popular channel for marketing in recent times, many companies have not yet started to profit from the potential of it. This is particularly important for companies that are investing in SEO. Setting up and managing social media accounts are extremely crucial to support SEO efforts, though the benefits of social media aren't always evident. Of the many reasons to consider the use of social media in your online strategy There are five main reasons it's important to SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. Social engagement occurs when people like, comment on, share or tweet about content. A piece of content with more social engagements will have more social signals. These social signals are used by search engines to determine the quality of the content. It's a way of evaluating the content that people consider useful in comparison to what their algorithm determines to be good quality. A piece of content could be immediately indexed if it's receiving a lot of social engagement.

2) Link Building
It's been a long time that you could solicit links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in using the old method: make good quality content that is pertinent. How do you get in touch with websites willing to link to your content if asking them directly is considered an "unnatural" link building technique? Social media is your solution. Social media allows you to post your content and share it with relevant audiences who may be willing to share it with others, should it be worth linking to. These people may also connect your content to their friends which will increase the impact of your content.

3.) Content Amplification
It doesn't matter how high-quality your content is, it will not gain traction without amplification. Sure, email marketing can be a great way to amplify content, but it will only be able to reach people who are in your database of marketing. It is possible to reach new audiences through social media. If you publish your content to your followers, they'll share it with their own followings when they find it useful. These people will then share your content with their followers, which will increase your reach. You'll also get relevant traffic and شراء لايكات فيسبوك inbound links social signals, inbound linking, and brand recognition All of which are used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it must be in their ranking algorithms. Alongside boosting your content, social media also helps create brand awareness. Google calls this co-citation. Building these co-citations through social media can improve the trust Google has in your web page and also assist by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media accounts for some time now, which means they now appear in search result pages. This lets your brand show up in search results for branded search queries , which is more than just your own website. However, it's even more than that. Individual tweets from Twitter were previously indexed and appeared in search results, too providing another method to ensure your content's ranking in the search results. The service was temporary for a couple of months until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.