5 Reasons Social Media Is Important For SEO

What do social media platforms have to offer SEO? MWI receives these kinds of information from prospective and current clients. While social media has been an increasingly popular channel for marketing over the last few years, many companies haven't yet begun to profit from the potential of it. This is especially true for companies that are investing in SEO. Making and managing social media accounts is crucial to support SEO efforts, although the benefits may not be immediately obvious. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some period of time. Whenever people tweet, like or comment on a piece of content that is known as a social engagement. A piece of content that has more social engagements will be able to show more social signals. Social signals are utilized by search engines to rank content. It's a way of evaluating what content is popular with users in comparison to what their algorithm decides is of high quality. If the content you're looking at is receiving lots of social engagement, it can be instantly identified.

2) Link Building
It's been a long time when you could get links from other websites. Google's Panda/Penguin algorithms have forced SEOs to link build the traditional way: create top-quality content that's relevant. How can you get your content to websites which are willing to hyperlink to your content, if asking them directly would be considered "unnatural"? Social media is your solution. Social media lets you publish your content to people who are willing to link to it, should it be worth linking to. They will also promote your content to their networks, further increasing the influence of your content.

3.) Content amplification
You can create all the top-quality content you like however it will not gain much traction without amplification. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only reach the people in your marketing database. The possibility of reaching new audiences is through social media. Once you share your content, your followers will also share it with their following in the event that they find it helpful. Then those people will spread the word to their networks which will increase the reach of your content. Additionally, you will gain relevant traffic as well as inbound linking as well as social signals and brand recognition, all of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand تزويد متابعين تويتر (discover this info here) Awareness & Signals
The brand's identity and reputation can tell search engines an awful lot about the overall quality of your site and how much it is trusted in its ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. This is what Google calls co-citation. Building these co-citations using social media can boost Google's trust and confidence in your site, as well as aiding by bringing in search queries that are branded.

5) Social Indexing
Since the search engines index social media accounts these profiles are now showing on search results pages. This lets your company's brand show up in search results for branded queries that are not exclusive to your site. It gets even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results, too providing another method for your content to rank in the search results. The program was only temporary, however it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.