Five Reasons Social Media Is Important For SEO

What do social media have to relate to SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is a rapidly growing channel for marketing that most businesses have only begun using in the past couple of years, yet it's essential to utilize it when you're investing efforts in SEO. Setting up and managing social media accounts is crucial to support SEO initiatives, but the benefits are not immediately obvious. There are many reasons to consider social media as a part of your strategy for online There are five main reasons why it's crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some period of time. When people share content via Twitter, Facebook, comment or share a piece of content that is known as a social engagement. A piece of content with more social engagements is likely to have more social signals. Search engines analyze these signals from social media, and use them as a quality factor when ranking the content. It's a way of evaluating the quality of content that people are able to use over what their algorithm decides is of good quality. If an article has a high amount of social shares the content can be indexable.

2.) Link Building
There are no more days of going out and asking for websites to link to your site. In the wake of Google's Panda and Penguin algorithms SEOs have to build links the old fashioned way and create content of high-quality which is relevant to linking. But how do you reach sites that would be willing to link to your content if asking them directly is thought to be an "unnatural" link building technique? Social media is your solution. Social media can help you expose your content to of the right people, who could be convinced to link to it when it's worthy of linking to. These users will then spread your content among others and increase your reach.

3.) Content Amplification
You can make all the high quality content you want however it will not gain significant traction without the aid of amplification. Sure, email marketing is a great way to amplify the content, but it'll only be able to reach people who are in your marketing database. Social media can help you reach new audiences with your content. After you have shared your content, those who follow you will also share it with their following when they are satisfied with the content. These people will then share it with their following, further increasing your reach. You will also gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness All of which are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines a lot about the quality of your site's content and the extent to which it can be respected in their ranking algorithms. Social media can help build an image for your business and also boosts the content you publish. This is what Google refers to as co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your website , شراء مشاهدات يوتيوب and will also help with branded search queries.

5) Social Indexing
Since search engines are able to index social media accounts, they are now showing in search results pages. This allows your brand to be listed in search results on search queries that are branded and not limited to your company website. It gets even better. Individual tweets on Twitter were at one time indexed and displayed in search results too giving another opportunity for your website to be ranked in search. It was only temporary for a couple of months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.