Five Reasons Social Media Is Important For SEO

What does social media have to do with SEO? At MWI, we get these questions frequently from our potential and current clients. Although social media has been an increasing marketing channel over the last few years, many companies haven't yet begun to take advantage of the potential of it. This is especially important when you're investing in search engine optimization. Setting up and managing social media accounts are crucial to support SEO efforts, even though the benefits are not immediately obvious. Here are five benefits of social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for a long years now. A social engagement happens when people like, comment or share tweets about an article. Content that has the highest number of social engagements is likely to have more social signals. Social signals are utilized by search engines to rank content. This is a method for search engines to determine what content people consider to be most valuable and what their algorithms consider top-quality. The content you've created can be immediately indexed in the event that it's receiving lots of social interactions.

2.) Link Building
There are no more days of asking for websites to link to yours. With the advent of Google's Panda and Penguin algorithm, SEOs are forced to create links in the traditional way and create content of high-quality that is worthy of linking. But how do you reach websites that are willing to link to your content , if asking them directly is considered an "unnatural" link building method? Social media is the way to go. Social media enables you to present your content in front of the right people, who could be attracted to link to it if it's worth linking to. These people may also connect your content to their friends which increases the power of your content.

3) The amplifying of content
You could create any top-quality content you like however, شراء ساعات مشاهدة يوتيوب it will not get any traction without amplifying it. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only be able to reach people who are in your marketing database. It is possible to reach new audiences through social media. If you post your content to your followers, they will spread it to their own followings in the event that they find it helpful. They will then share it with their following which will increase the reach of your content. In return, you gain a lot of relevant traffic including inbound links, branding awareness and social signals All of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness & Signals
Brand identity and awareness can tell search engines many things about the quality of your site and the degree to which it should be believed to be in its ranking algorithms. Aside from amplifying your content social media also aids in create brand awareness. Google refers to this as co-citation. Building these co-citations through social media can improve the trust Google has in your website , and will also help by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines are able to index social media websites, they are now showing as search results. This allows your brand to show up in search results for search queries that are branded and not limited to your company website. This gets better. Individual Tweets from Twitter were at one time indexed and displayed in search results as well which gave another means to ensure your content's ranking in search. It was only for a short time, however it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.