5 Reasons Social Media Is Crucial For SEO

What do social media have to have to do with SEO? At MWI we hear this a lot from potential and current clients. While social media has been an increasing channel for marketing in recent years, most companies have not yet started to make use of the potential of it. This is especially true if you are investing in SEO. While the benefits of social media might not be immediately obvious, they are crucial to SEO aid. Of the many reasons you should think about social media as a part of your overall strategy to be online Here are five reasons why it's crucial to SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. Social engagement occurs when users like, share or share tweets on a piece of content. Content with more social engagements will show higher social signals. Search engines evaluate these signals from social media, and use them as a quality factor when ranking content. This allows search engines to know the content that people are most interested in and what their algorithm deems top-quality. If an article receives a lot of social shares it will be immediately classified.

2.) Link Building
Long gone are the days of going out and asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithms, شراء متابعين تويتر SEOs are forced to create links in the old fashioned way and create content of high-quality that is worthy of linking. How can you get your content to websites that will link to your site, if asking them directly would be considered "unnatural"? Social media is your answer. Social media enables you to present your content in front of the right people, who could be in a position to influence them to link to your content when it's worthy of linking to. These people may also share your content with their networks which increases the power of your content.

3) Content Amplification
You can create all the excellent content you'd like to however, it will not get an enormous amount of attention without amplification. Sure, email marketing is a great way to amplify the content, but it'll only reach those in your database of marketing. Social media enables you to connect with new audiences through your content. Once you share your content, those who follow you will also spread it to their networks when they are satisfied with the content. Then those people will be able to share it with their followers and increase your reach. As a result, you get lots of relevant traffic such as inbound links, social signals and brand شراء متابعين تويتر awareness All of these are used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. This is what Google refers to as co-citation. Making these co-citations with social media will help improve Google's trust and confidence in your website as well as helping with search queries that are personalized.

5.) Social Indexing
Since the search engines are able to index social media websites and display them in search results pages. This lets your company's brand appear in search results for brand-related queries, which aren't limited to your company website. But it gets even better than that. Individual Tweets from Twitter were previously indexed and appeared in search results as well providing another method to get your content noticed in search. However, it was only temporary, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.