Five Reasons Why Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI, we get lots of questions from our customers who are currently or are considering becoming clients. Social media is a fast growing marketing channel that most businesses have only recently begun making use of in the past few years. However, it's essential to utilize it - especially if you're investing resources in SEO. While the benefits of using social media may not seem immediately obvious, they are vital for SEO support. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for quite some time now. Social engagement occurs the time when people share, like, comment, شراء متابعين تيك توك share, or tweet about content. Content with more social engagements will have more social signals. Social signals are utilized by search engines to rank the content. This allows search engines to identify what content people consider to be most valuable and also what they consider to be good quality. A piece of content can be instantly indexed when it's getting a lot of social engagement.

2.) Link Building
Long gone are the days of asking for websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to build links the traditional way: create quality content that is relevant. What is the best way to reach websites who are willing to link to your website, even if the request is considered "unnatural"? Social media is the answer. Social media can help you place your content in front of relevant audiences that may be convinced to link to it should it be worthy of linking to. Those people will also connect your content to their network which will increase the impact of your content.

3.) Content Amplification
The quality of your content is, it's not going to gain traction until you amplify it. Marketing via email is great method to boost the content you create, but it won't reach people in your marketing list. Social media lets you connect with new audiences through your content. If you share your content with your followers, they will be sure to share it with their own followings in the event that they find it helpful. The people who share it will promote your content to their followers, increasing your reach. In return, you will gain many relevant visitors and inbound links, as well as social signals , and brand awareness All of these are used by search engines to judge content quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines will use your brand's identity and awareness to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google refers to this as co-citation. These co-citations can be built through social media , which can help improve Google's trust and assist with brand-name searches.

5) Social Indexing
Search engines have been indexing social media accounts for a number of years now which means that they appear in the search results pages. This enables your brand to appear in search results that include branded search queries on more than the site of your business. However, it's even more than that. Tweets on their own from Twitter were once indexed and were displayed in search results. This allowed your content to be more prominent in searches. The program was only temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.