Five Reasons Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? At MWI, we get this a lot from the current and potential clients. While social media has been an increasingly popular channel for marketing over the last few years, many companies have not yet started to make use of it. This is especially true if you are investing in search engine optimization. Making and managing social media accounts is essential to aid in SEO efforts, although the benefits may not be immediately apparent. Here are five reasons why social media is vital to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long years now. Social engagements occur when people like, comment, share, or tweet about content. Content that has more social engagements is likely to have more social signals. These social signals are used by search engines to determine the quality of content. This is a method for search engines to know what content people consider to be most valuable and what algorithm they believe to be top-quality. A piece of content can be instantly indexed in the event that it's receiving lots of social engagement.

2.) Link Building
It's been a long time when you could go out and ask for links from other websites. Google's Panda/Penguin algorithm has forced SEOs to build links in the old-fashioned way: شراء ساعات مشاهدة يوتيوب write quality content that is relevant. How do you reach out to websites that are willing to link to your content, when the request is considered "unnatural"? Social media can help. Social media lets you publish your content to appropriate audiences that are willing to link to it, should it be worth linking to. These people will promote your content to others and boost your authority.

3.) The amplifying of content
No matter how top-quality the content you publish, it will not get much traction in the absence of amplifying it. Marketing via email can be great method to boost the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media allows you to reach new audiences with your content. If you post your content to your followers, they'll be sure to share it with their own followings If they are satisfied with the content. Then those people will also share it with their friends which will increase the reach of your content. As a result, you get lots of relevant traffic and inbound links, as well as social signals , and brand awareness All of these are utilized by search engines to judge content quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can tell search engines a lot about the quality of your website and the degree to which it should be trusted in its ranking algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. Google refers to this as co-citation. Making these co-citations with social media will help improve Google's trust in your company web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing the social media pages for a few years now so they can now appear in search result pages. This lets your company's brand be displayed in search results for search queries that are branded and not limited to your company website. It's more than that. Tweets that were individual from Twitter were once searchable and displayed in search results. This allowed your site to rank higher in the results of a search. It was temporary, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.