5 Reasons Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI we hear lots of questions from our potential and current clients. Although social media has been a growing channel for marketing in recent years, most businesses have yet to profit from the potential of it. This is especially true when you're investing in search engine optimization. While the advantages of social media may not seem immediately apparent, they are essential for SEO help. Here are five benefits of social media is essential for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations in their ranking algorithms. A social engagement happens the time when people share, like, comment on, share or tweet about content. A piece of content with more social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. It's a method of determining what content people find useful and what their algorithm decides is top-quality. A piece of content can be quickly indexed when it's getting a lot of social interactions.

2.) Link Building
It's long gone of going out and soliciting websites to add links to your site. Google's Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating top-quality content that's relevant. What is the best way to reach websites that are willing to link to your content, when you ask them directly, which would be thought to be "unnatural"? Social media is the solution. Social media allows you to expose your content to appropriate audiences that are willing to link to it, if it is worth linking to. These people will promote your content to others and boost your authority.

3.) Content Amplification
You can write all the top-quality content you like but it's not going to gain any traction without amplifying it. Email marketing is an excellent method of amplifying content but it's only going to get to those on your list of marketing contacts. You can also reach new audiences through social media. When you share your content, the people who follow you will also share it with their following should they find it valuable. They will then also share it with their friends to increase your reach. You'll also get relevant traffic as well as inbound linking, social signals, شراء ساعات مشاهدة يوتيوب (Our Webpage) and brand recognition All of which can be utilized by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's name and reputation to determine the credibility of your website and how trustworthy it should be when they rank it in their algorithms. Apart from boosting the quality of your content social media also aids in increase brand recognition. Google refers to this as co-citation. Co-citations can be created through social media to improve Google's credibility and aid in branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages for some time now so they can now appear in the search results pages. This allows your business to be displayed in search results for specific queries that aren't limited to your company website. But there's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too - enabling another way for your content to rank in search. However, it was only temporary it was a short-term solution, and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.