Five Reasons Why Social Media Is Essential For SEO

What can social media provide in terms of SEO? At MWI, we get these questions frequently from our current and prospective clients. Although social media has been an increasing marketing channel in recent years, most companies have not yet started to profit from it. This is especially important when you're investing in search engine optimization. While the advantages of social media may not be immediately apparent, they're crucial to SEO support. Here are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversation as part of their algorithm for ranking. When people share content via Twitter, Facebook, comment or share the content they like, this is called a social engagement. The more social engagements your content receives, the more social signals you build to your site. These social signals are used by search engines to determine the quality of the content. This allows search engines to determine the most popular content and what algorithm they believe to be high-quality. If a piece of content receives lots of social shares the content can be indexable.

2) Link Building
It's been a long period when you could just get hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithms SEOs are now forced to build links using the old-fashioned method to create quality content that is linked-worthy. How can you get your content to websites which are willing to hyperlink to your site, if the request is thought to be "unnatural"? Social media can help. Social media lets you publish your content to people who are willing to share it with others, if it is worth linking to. People who spread your content among others and boost your authority.

3) Content amplification
It doesn't matter how high-quality your content is, it's unlikely to be popular unless you amplify it. Email marketing can be a great way of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. Social media lets you increase the reach of your content. If you send your content out to your followers, they will be sure to share it with their own followers in the event that they find it helpful. This will cause them to be able to share it with their followers, further increasing your reach. As a result, you get a lot of relevant traffic, inbound links, social signals , and brand awareness - all of which are used by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's name and reputation to determine the quality of your site and how trustworthy it should be for their ranking algorithms. Social media is a great way to increase an image for your business and also boosts the quality of your content. Google calls this co-citation. Making these co-citations with social media can improve Google's trust in your web page and also assist by using branded search terms.

5.) Social Indexing
Since the search engines index social media profiles, they are now showing in search results pages. This allows your business to be displayed in search results for your branded search queries on more than the site of your business. It's even better. Individual Tweets from Twitter were initially indexed and شراء مشاهدات يوتيوب included in search results, too giving another opportunity to get your content noticed in search. It was only for a short time, however it ended and شراء مشاهدات يوتيوب Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.