5 Reasons Why Social Media Is Essential For SEO

What can social media have to offer SEO? MWI gets the information frequently from prospective and current clients. While social media has become an increasing channel for marketing over the last few years, many companies haven't yet begun to make use of the potential of it. This is particularly important to consider if you're planning to invest in SEO. While the benefits of social media may not seem immediately obvious, they are crucial for SEO aid. Of the many reasons to think about social media as a part of your online strategy There are five main reasons it's important for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines use online dialogue in their ranking algorithms. Social engagement occurs when people like, comment or share a tweet on a piece of content. The more social interactions a piece of content is able to get, alexa ترتيب المواقع the more social signals you send to your site. These social signals are used by search engines to determine the quality of the content. This is a way for search engines to know what people find most useful and what algorithm they believe to be as high-quality. A piece of content could be immediately indexed in the event that it's receiving lots of social interaction.

2.) Link Building
There are no more days of going out and soliciting websites to add links to yours. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to create links in the old fashioned way - create high quality content that is linked-worthy. How do you reach websites that are willing to link to your content, when the request is considered "unnatural"? Social media can help. Social media can help you put your content in front of relevant groups of people who may be in a position to influence them to link to your content should it be worthy of linking to. These users will then be able to share your content with other people and boost your authority.

3.) Content Amplification
It doesn't matter how high-quality the content you publish, it's unlikely to get much traction until you amplify it. Marketing via email is an effective method to increase the reach of your content but it will only reach those in your marketing list. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they will also share it with their personal followers when they find it useful. This will cause them to also share it with their friends which will increase the reach of your content. As a result, you get an abundance of relevant traffic such as inbound links, social signals and brand awareness These are all used by search engines to judge the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your site's content and the extent to which it can be respected in their ranking algorithms. In addition to boosting your content social media can also help increase brand recognition. This is what Google refers to as co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for a few years now which means that they appear in results pages for search engines. This allows your business to appear on search results when you type in branded search queries , which is more than just your own website. This gets better. Tweets that were individual from Twitter were once searchable and displayed in search results. This allowed your site to be more prominent in the search results. That was only temporary for a few months, until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.