5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to in relation to SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is rapidly growing marketing channel that most businesses have only begun taking advantage of in the past few years, but it's crucial to make use of in particular if you're putting funds into SEO. Making and managing social media accounts are extremely crucial to support SEO initiatives, but the benefits of social media aren't always apparent. Of the many reasons to consider social media as part of your strategy for online There are five main reasons why it's crucial for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. If people tweet, share, like, comment or share the content it is referred to as a social engagement. The more social engagements a piece of content receives, the more social signals you send to your site. Social signals are utilized by search engines to determine the quality of content. This allows search engines to determine the most popular content and what their algorithms consider high-quality. If an article receives a lot of social interaction the content can be indexable.

2) Link Building
Long gone are the days of soliciting websites to add links to your site. In the wake of Google's Panda and Penguin algorithm SEOs must build links the old fashioned way to create quality content that is link-worthy. How do you reach websites that are willing to link to your website, even if they are considered "unnatural"? Social media is your answer. Social media allows you to place your content in front of the right people, who could be attracted to link to it should it be worthy of linking to. People who share your content with others and boost your authority.

3.) The amplifying of content
You can make all the high quality content you want however it will not gain significant traction without the aid of amplification. Marketing via email can be great method to boost content but it will only reach people in your list of marketing contacts. Social media lets you increase the reach of your content. If you share your content, your following will be able to share it with their followers in the event that they find it helpful. Then those people will be able to share it with their followers to increase your reach. You'll also get relevant traffic, inbound linking, social signals, and brand زيادة مشاهدات اليوتيوب awareness and are used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can tell search engines a lot about the quality of your site's content and زيادة مشاهدات اليوتيوب the extent to which it can be respected in their ranking algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. This is what Google refers to as co-citation. These co-citations can be developed through social media , which can help improve Google's credibility and aid in branded searches.

5) Social Indexing
Search engines have been indexing social media sites since a while, which means they now show up in results pages for search engines. This enables your brand to be displayed on search results when you type in branded searches on more than only your website. This is even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results too which gave another means to get your content noticed in search. This was just temporary for a couple of months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.