5 Reasons Why Social Media Is Essential For SEO

What can social media have to offer SEO? MWI receives this kind of information frequently from prospective and current clients. Social media is rapidly growing marketing channel that most companies have only just begun using in the past few years. However, it's very important to leverage - especially if you're investing funds into SEO. Although the benefits of social media may not be immediately apparent, they're essential for SEO support. There are many reasons to consider social media as a part of your strategy for online There are five main reasons it's important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for quite some time now. If people tweet, share, like or comment on a piece of content, this is called a social engagement. A piece of content that has more engagements on social media is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. It's a way to measure what content is popular with users over what their algorithm determines to be of high quality. If an article is receiving lots of engagement on social media It can be quickly indexable.

2.) Link Building
It's long gone of going out and asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithms SEOs have to do link building by hand - create high quality content that is link-worthy. But how do you reach websites willing to link to your content , if asking them directly is thought to be an "unnatural" link building practice? Social media is the answer. Social media lets you present your content in front of relevant audiences that may be attracted to link to it in the event that it is worthy of linking to. Those people will also promote your content to their network which will increase the impact of your content.

3) Content amplification
The quality of the content you publish, it won't get much traction in the absence of amplifying it. Marketing via email can be great method to boost content but it's only going to reach those in your list of marketing contacts. Social media can help you reach new audiences with your content. Once you share your content, your following will be able to share it with their followers in the event that they find it helpful. Then those people will be able to share it with their followers to increase your reach. You'll also get relevant traffic, inbound linking social signals, as well as brand recognition, all of which can be used by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's identity and awareness to determine the credibility of your website and how trustworthy it needs to be in their ranking algorithms. In addition to boosting your content social media can also help create brand awareness. This is what Google refers to as co-citation. These co-citations can be developed by using social media to boost Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Since the search engines are able to index social media sites, they are now showing up in search results pages. This lets your company's brand تصميم مواقع انترنت be displayed in search results for تصميم مواقع انترنت specific queries that aren't only restricted to your business's website. However, it's even more than that. Individual tweets from Twitter were previously indexed and appeared in search results as well providing another method to ensure your content's ranking in the search results. The program was only temporary, however, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.