5 Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get many of these inquiries from customers who are currently or are considering becoming clients. Social media is a rapidly growing marketing channel that most businesses have only recently begun taking advantage of in the past few years. However, it's essential to utilize it when you're investing resources into SEO. While the benefits of using social media may not be immediately apparent, they're crucial to SEO support. Of the many reasons to think about social media as part of your online strategy, here are 5 reasons it's important to SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some years now. When people share content via Twitter, Facebook or comment on the content it is referred to as a social engagement. Content that has more engagements on social media will have more social signals. These social signals are used by search engines to rank the content. This is a way for search engines to decide the most popular content and also what they consider to be as high-quality. If the content you're looking at has a high amount of social shares, شراء لايكات فيسبوك it can be instantly classified.

2.) Link Building
It's long gone of soliciting websites to add links to yours. Google's Panda/Penguin algorithm has forced SEOs to build links using the old method: make quality content that is relevant. How can you get your content to websites which are willing to hyperlink to your content, if you ask them directly, which would be thought to be "unnatural"? Social media is your solution. Social media lets you present your content in front of relevant audiences that may be influenced to link to it should it be worthy of linking to. These people will promote your content to others, increasing your influence.

3) The amplifying of content
No matter how top-quality the content you publish, it's not going to achieve much success unless you amplify it. Marketing via email is an excellent method of amplifying content but it will only reach those in your list of marketing contacts. You can reach new audiences through social media. If you publish your content to your followers, they will also share it with their personal followings if they find it helpful. The people who share it will recommend your content to their followers, increasing the reach of your content. In return, you will gain lots of relevant traffic, inbound links, social signals and brand awareness These are all utilized by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be for their ranking algorithms. Social media can help build brand awareness and amplifies the content you publish. This is what Google refers to as a co-citation. Building these co-citations through social media can improve the trust Google has in your site, as well as aiding by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media sites for some time now and this means that they show up in search result pages. This lets your brand be displayed on search results when you type in branded search queries on more than just your company website. However, it's even more than that. Individual tweets from Twitter were previously indexed and appeared in search results as well which gave another means to get your content noticed in search. It was only for a short time, however it was a short-term solution, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.