5 Reasons Social Media Is Crucial For SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our potential and current clients. Although social media has been an increasing channel for marketing in recent years, most companies have not yet started to take advantage of the potential of it. This is especially important for companies that are investing in search engine optimization. The creation and management of social media accounts are extremely important for supporting SEO efforts, even though the benefits are not immediately evident. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. A social engagement happens the time when people share, شراء متابعين تويتر like, comment or share a tweet about an article. The more social engagements your content is able to get, the more social signals it will bring to your website. Social signals are utilized by search engines to rank the content. It's a way to determine the quality of content that people are able to use over what their algorithm decides is of good quality. The content you've created can also be indexed instantly if it's receiving a lot of social interaction.

2.) Link Building
It's long gone from the time that you could make a request for hyperlinks from other sites. With the emergence of Google's Panda and Penguin algorithms SEOs must create links in using the old-fashioned method and create content of high-quality that is worthy of linking. But how do you reach sites that would be willing to link to your content if they are not directly approached as an "unnatural" link building method? Social media can help. Social media lets you expose your content to of people who are interested and could be convinced to link to it if it's worth linking to. They will also share your content with their networks and increase the reach of your content.

3) Content Amplification
The quality of the content you publish, it's unlikely to be popular until you amplify it. Email marketing is an excellent method to amplify content, but it will only reach people within your database of marketing. Social media can help you reach new audiences with your content. Once you share your content, the people who follow you will also connect with their friends if they find it useful. This will cause them to be able to share it with their followers which will increase the reach of your content. In return, you earn many relevant visitors, inbound links, social signals and brand awareness All of these are used by search engines to assess content quality.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines much about the credibility of your site and how much it is believed to be in its ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. This is what Google calls co-citation. Building these co-citations through social media can help increase Google's trust and confidence in your site, as well as aiding by using branded search terms.

5) Social Indexing
Since the search engines index social media sites and display them up in search results pages. This allows your brand to appear in search results for specific queries that aren't only restricted to your business's website. It's more than that. Individual tweets from Twitter were once indexed and shown in search results too providing another method for your website to be ranked in the search results. It was temporary, however it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.