5 Reasons Why Social Media Is Important For SEO

What do social media platforms have to offer SEO? MWI receives this kind of information frequently from clients who are prospective or current. Social media is a rapidly growing marketing channel that most businesses have only recently begun taking advantage of in the past few years, but it's essential to utilize it - especially if you're investing resources into search engine optimization. The creation and management of social media accounts is essential to aid in SEO initiatives, but the benefits are not immediately apparent. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for some time now. Social engagement occurs when people like, comment, share, or tweet about content. The more social interactions a piece of content has, the more social signals you build to your website. Social signals are utilized by search engines to rank the content. This is a method for search engines to decide what people find most useful and also what they consider to be as high-quality. If a piece of content is receiving lots of social interaction the content can be classified.

2.) Link Building
It is long past the time that you could go out and ask for hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithm SEOs have to create links in the old fashioned way to create quality content which is relevant to linking. But how do you reach websites willing to link to your content if asking them directly is thought to be an "unnatural" link building practice? Social media can help. Social media lets you post your content and share it with interested audiences who might be willing to link to it, when it's worthy of linking to. These people will share your content with others and increase your reach.

3.) Content Amplification
You can write all the excellent content you'd like to but it's not going to gain any traction without amplifying it. Sure, email marketing is a great way to amplify content, but it can only reach the people in your marketing database. You can reach new audiences through social media. After you have shared your content, your followers will also share it with their following should they find it valuable. They will then also share it with their friends which will increase the reach of your content. You'll also get relevant traffic, inbound linking as well as social signals and brand recognition All of which can be used by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand زيادة مشاهدات اليوتيوب identity and awareness can tell search engines an awful lot about the overall quality of your site and the extent to which it can be believed to be in its ranking algorithms. Aside from amplifying your content social media also aids in create brand awareness. Google refers to this as co-citation. Building these co-citations using social media can improve Google's trust and confidence in your website , and will also help with branded search queries.

5.) Social Indexing
Search engines have been indexing social media profiles for a few years now and this means that they appear in the search results pages. This lets your brand appear in search results for branded search queries , which is more than just your own website. This is even more effective. Individual tweets from Twitter were once indexable and were displayed in the search results. This allowed your content to be ranked higher in search. It was temporary, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.