5 Reasons Why Social Media Is Important For SEO

What the heck does social media have to relate to SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has become a growing channel for marketing over the last few years, many companies have not yet started to make use of the potential of it. This is especially important if you are investing in search engine optimization. Creating and managing social media accounts is extremely important for supporting SEO efforts, although their benefits aren't immediately apparent. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long time. When people share content via Twitter, Facebook, comment or share the content that is known as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Search engines look at these signals from social media, and use it as an element of quality when evaluating the content. This allows search engines to know what content people consider to be most valuable and what algorithm they believe to be high-quality. A piece of content could be instantly indexed if it's receiving a lot of social engagement.

2.) Link Building
It is long past the time that you could solicit links from other websites. In the wake of Google's Panda and Penguin algorithm SEOs have to create links in the old fashioned way and create content of high-quality that is worthy of linking. How do you reach websites which are willing to hyperlink to your content, if you ask them directly, which would be considered "unnatural"? Social media can help. Social media allows you to share your content with interested audiences who might be willing to link to your content, in the event that it's worth linking to. They will also connect your content to their network and شراء ساعات مشاهدة يوتيوب increase the reach of your content.

3) The amplifying of content
You could create any top-quality content you like but it's not going to gain significant traction without the aid of amplification. Sure, email marketing can be an effective way to boost the content, but it'll only reach those in your database of marketing. Social media enables you to connect with new audiences through your content. Once you share your content, شراء ساعات مشاهدة يوتيوب the people who follow you will also connect with their friends when they are satisfied with the content. Then those people will also share it with their friends to increase your reach. As a result, you get an abundance of relevant traffic including inbound links, social signals and brand awareness - all of which are used by search engines to assess the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Brand image and recognition can inform search engines much about the credibility of your site's content and the degree to which it should be respected in their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. Google calls this co-citation. These co-citations can be built through social media to improve Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts for some time now, which means they now show up in search result pages. This allows your brand to be displayed in search results for branded queries that are not exclusive to your site. This is even more effective. Individual Tweets from Twitter were previously indexed and appeared in search results as well which gave another means to get your content noticed in search. It was only temporary for a few months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.