5 Reasons Why Social Media Is Crucial For SEO

What do social media platforms have to offer SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a fast expanding channel of marketing that many companies have only just begun to take advantage of over the past few years, but it's crucial to make use of - especially if you're investing funds into search engine optimization. Setting up and managing social media accounts are extremely crucial to support SEO efforts, though the benefits may not be immediately evident. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online conversations as part of their algorithm for ranking. When people tweet, like, comment or share the content they like it is referred to as a social engagement. The more social engagements your content gets, the greater social signals it will bring to your website. Social signals are utilized by search engines to determine the quality of the content. It's a way of evaluating what content people find useful in comparison to what their algorithm decides is of good quality. If something has a high amount of social engagement it will be immediately identified.

2) Link Building
There are no more days of asking for websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm SEOs have to create links in the old fashioned way to create quality content which is relevant to linking. How can you get your content to websites who are willing to link to your content, when they are considered "unnatural"? Social media is the solution. Social media can help you present your content in front of relevant groups of people who may be influenced to link to it should it be worthy of linking to. They will also spread your content among others and boost your authority.

3.) Content Amplification
You can create all the top-quality content you like however it will not gain much traction without amplification. Marketing via email can be a great way of amplifying the content you create, but it won't reach those in your list of marketing contacts. Social media allows you to expand your reach with your content. If you post your content to your followers, they will spread it to their own followings If they are satisfied with the content. The people who share it will be able to share your content with their followers, increasing your reach. In addition, you'll gain relevant traffic, inbound linking social signals, inbound linking, and brand awareness All of which can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Communication and Awareness
Brand recognition and brand identity can inform search engines much about the credibility of your website and how much it should be trusted in its ranking algorithms. Aside from amplifying your content social media can also help create brand awareness. This is what Google refers to as a co-citation. These co-citations can be developed through social media , which can help improve Google's trust as well as aid with search results that are branded.

5.) Social Indexing
Since search engines are able to index social media websites and display them in search results pages. This allows your business to be listed in search results on specific queries that aren't restricted to your website. It's more than that. Individual tweets from Twitter were initially indexed and included in search results too which gave another means for your website to be ranked in the search results. The service was temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for تزويد مشتركين يوتيوب getting your content ranked.