Five Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear this a lot from potential and current clients. Social media is rapidly growing channel for marketing that most companies have only started to take advantage of over the last few years, however it's essential to utilize it particularly if you're investing resources in search engine optimization. While the benefits of social media may not be immediately apparent, they're crucial to SEO support. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some period of time. Social engagements occur when people comment, like, share, or tweet on a piece of content. A piece of content that has more social engagements will have more social signals. These social signals are used by search engines to rank the content. It's a way to determine the content that people consider useful over what their algorithm decides is good quality. The content you've created can be quickly indexed whenever it's attracting a significant amount of social interactions.

2) Link Building
It's past the period when you could just make a request for hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating top-quality content that's relevant. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an "unnatural" link building practice? Social media is your solution. Social media allows you to expose your content to appropriate audiences that are willing to link to your content, should it be worth linking to. These people may also promote your content to their network, further increasing the influence of your content.

3) The amplifying of content
You can create all the high quality content you want however it will not gain much traction without amplification. Email marketing is an excellent method to amplify the content, but it'll only reach those in your database of marketing. The possibility of reaching new audiences is through social media. When you share your content, شراء لايكات فيسبوك your followers will spread it to their networks should they find it valuable. The people who share it will share your content with their followers, شراء لايكات فيسبوك increasing the reach of your content. Additionally, you will gain relevant traffic, inbound linking as well as social signals and brand recognition and can be utilized by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
The brand's identity and reputation can inform search engines a lot about the quality of your site's content and the extent to which it can be considered reliable in their ranking algorithms. Alongside boosting your content, social media also helps create brand awareness. Google refers to this as co-citation. Co-citations can be created via social media in order to increase Google's credibility and aid in branded searches.

5.) Social Indexing
Since the search engines are able to index social media profiles these profiles are now showing on search results pages. This allows your business to be listed in search results on search queries that are branded and not exclusive to your site. But there's more than that. Tweets on their own from Twitter were once indexed and included in search results. This allowed your content to rank higher in searches. That was only temporary for a few months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.