Five Reasons Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is a fast expanding channel of marketing that many companies have only just begun to take advantage of over the last few years, however it's essential to utilize it when you're investing funds into search engine optimization. While the benefits of using social media may not seem immediately apparent, they're crucial to SEO help. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some years now. When people share content via Twitter, Facebook or comment on an article, this is called a social engagement. Content that has more engagements on social media will be able to show more social signals. Social signals are utilized by search engines to rank content. It's a method of determining what content is popular with users and what their algorithm decides is of good quality. The content you've created can be instantly indexed in the event that it's receiving lots of engagement on social media.

2) Link Building
It's long gone of soliciting websites to add links to yours. Since the introduction of Google's Panda and Penguin algorithm SEOs are now forced to create links in the traditional way to create quality content that is link-worthy. But how do you reach websites that are willing to link to your site if asking them directly is thought to be an "unnatural" link building technique? Social media is the solution. Social media enables you to present your content in front of relevant groups of people who may be convinced to link to it in the event that it is worthy of linking to. These people may also be able to share your content with their network which will increase the impact of your content.

3) Amplification of content
You can make all the excellent content you'd like to however, it will not get an enormous amount of attention without amplification. Email marketing is an excellent way to increase the reach of your content, but it will only reach those in your database of marketing. The possibility of reaching new audiences is via social media. After you have shared your content, your following will share it with their following if they find it useful. These people will then also share it with their friends and increase your reach. As a result, you get an abundance of relevant traffic and inbound links, as well as brand recognition and social signals These are all used by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines use brand name and شراء مشتركين يوتيوب reputation to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media aids in building an image for your business and also boosts the quality of your content. This is what Google refers to as co-citation. Building these co-citations using social media can help increase the trust Google has in your site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Since search engines index social media websites and display them on search results pages. This allows your business to show up in search results for your branded search queries that are not limited to just your own website. It gets even more effective. Individual Tweets from Twitter were once indexed and shown in search results too - enabling another way for your content to rank in the search results. The service was temporary for a couple of months until Google took the decision to end it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.