5 Reasons Why Social Media Is Essential For SEO

What exactly does social media have to have to do with SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Although social media has been an increasing marketing channel over the last few years, many companies have not yet started to make use of the potential of it. This is particularly important when you're investing in search engine optimization. Making and managing social media accounts are essential to aid in SEO efforts, although the benefits are not immediately evident. Out of the numerous reasons to think about social media as a part of your online strategy, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some time. If people tweet, share, like, comment or share an article that is known as a social engagement. Content that has more social engagements will be able to show more social signals. Search engines analyze these social signals and then use them as an element of quality when evaluating the content. It's a way to determine the content that people consider useful in comparison to what their algorithm decides is of high quality. A piece of content can be quickly indexed if it's receiving a lot of social interactions.

2.) Link Building
It's long gone from the time when you could get hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to link build using the old method: make top-quality content that's relevant. How do you get in touch with websites that are willing to link to your content if you ask them directly, which is an "unnatural" link building practice? Social media can help. Social media lets you present your content in front of relevant groups of people who may be in a position to influence them to link to your content if it's worth linking to. People who spread your content among others, increasing your influence.

3) Content amplification
You can create all the high quality content you want but it's not going to gain much traction without amplification. Marketing via email is an excellent method of amplifying the content you create, but it won't be able to reach the people on your list of marketing contacts. The possibility of reaching new audiences is via social media. When you share your content, the people who follow you will also connect with their friends if they find it useful. Then those people will share it with their following which will increase the reach of your content. In return, شراء لايكات فيسبوك you gain a lot of relevant traffic including inbound links, brand recognition and social signals - all of which are used by search engines in determining the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand recognition and brand identity can inform search engines many things about the quality of your site's content and the degree to which it should be considered reliable in their ranking algorithms. In addition to boosting your content Social media can also increase brand recognition. This is what Google refers to as a co-citation. Building these co-citations using social media can boost Google's trust in your website , شراء لايكات فيسبوك and will also help with branded search queries.

5) Social Indexing
Search engines have been indexing the social media pages for a number of years now which means that they show up in the search results pages. This lets your brand appear on search results when you type in branded search queries on more than just your own website. This gets better. Tweets on their own from Twitter were once indexable and displayed in the search results. This enabled your content to rank higher on searches. It was only for a short time, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.