Five Reasons Social Media Is Essential For SEO
What exactly does social media have to do with SEO? At MWI, we get this a lot from the current and potential clients. Social media is an incredibly expanding marketing channel that many businesses have only recently begun taking advantage of in the last couple of years, yet it's crucial to make use of when you're investing funds into SEO. The creation and management of social media accounts are important for supporting SEO initiatives, but the benefits of social media aren't always apparent. Here are five reasons social media is essential for SEO.
1.) Social Media Signals
It's not a secret that Google, Bing, and other search engines rely on online conversation as part of their ranking algorithms. Social engagements occur when users like, share on, share or tweet on a piece of content. Content that has more engagements on social media will show higher social signals. These social signals are used by search engines to determine the quality of content. It's a way of evaluating what content people find useful over what their automated algorithm determines to be of good quality. A piece of content can be quickly indexed in the event that it's receiving lots of social interaction.
2.) Link Building
There are no more days of asking for websites to link to your site. Since the introduction of Google's Panda and Penguin algorithms SEOs are now forced to create links in using the old-fashioned method to create quality content that is worthy of linking. But how do you reach websites willing to link to your site if asking them directly is considered an "unnatural" link building technique? Social media is the way to go. Social media lets you post your content and share it with appropriate audiences that are willing to link to your content, should it be worth linking to. These people may also be able to share your content with their friends which will increase the impact of your content.
3.) Amplification of content
You can make all the good-quality content that you wish to however, it will not get much traction without amplification. Marketing via email is a great way of amplifying content but it will only get to those on your marketing list. Social media enables you to connect with new audiences through your content. If you share your content, شراء مشتركين يوتيوب your following will also share it with their following if they find it useful. The people who share it will share your content with their followers, increasing the reach of your content. You will also gain relevant traffic, inbound linking social signals, as well as brand awareness and can be utilized by search engines to make assessment of quality.
content amplification lifecycle
4.) Brand Awareness & Signals
The brand's identity and reputation can tell search engines much about the credibility of your site's content and how much it is respected in their ranking algorithms. Aside from amplifying your content Social media can also to increase awareness of your brand. This is what Google refers to as a co-citation. These co-citations are built through social media , which can help improve Google's trust and help with branded searches.
5) Social Indexing
Since search engines are able to index social media accounts and display them in search results pages. This allows your company to be displayed on search results when you type in branded search queries that are not limited to just your own website. However, it's even more than that. Individual tweets from Twitter were previously indexed and appeared in search results as well - enabling another way for your content to rank in search. The service was temporary for a few months before Google took the decision to end it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.
