5 Reasons Why Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our current and prospective clients. Although social media has been an increasing marketing channel over the last few years, many firms haven't yet begun to benefit from it. This is particularly important if you are investing in SEO. Making and managing social media accounts is extremely essential to aid in SEO initiatives, but their benefits aren't immediately apparent. Here are five reasons social media is essential for SEO.

1.) Social Media Signals
It is no secret that Google, Bing, and other search engines make use of online dialogue in their ranking algorithms. Social engagements occur when users like, share on, share or tweet about an article. The more social engagements a piece of content has, the more social signals you build to your website. Social signals are utilized by search engines to determine the quality of the content. It's a method of determining the content that people consider useful over what their automated algorithm decides is good quality. The content you've created can also be indexed instantly in the event that it's receiving lots of social interaction.

2) Link Building
There are no more days of asking for websites to add links to yours. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating quality content that is relevant. How do you reach websites which are willing to hyperlink to your content, if the request is thought to be "unnatural"? Social media is the answer. Social media lets you present your content in front of relevant groups of people who may be influenced to link to it should it be worthy of linking to. They will also be able to share your content with their friends and increase the reach of your content.

3.) Content Amplification
You can write all the high quality content you want, but it won't gain any traction without amplifying it. Email marketing is an excellent method to amplify content, but it will only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is through social media. If you publish your content to your followers, they'll share it with their own followings if they find it helpful. The people who share it will promote your content to their followers, increasing your reach. In return, you gain many relevant visitors including inbound links, social signals and alexa ترتيب المواقع brand awareness These are all used by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand alexa ترتيب المواقع Awareness & Signals
Search engines will use your brand's identity and awareness to determine the quality of your site and how reliable it ought to be for their ranking algorithms. Alongside boosting your content, social media also helps create brand awareness. This is what Google refers to as co-citation. Making these co-citations with social media can help increase Google's trust in your company site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Since search engines are able to index social media profiles these profiles are now showing as search results. This allows your brand to show up in search results for branded queries that are not only restricted to your business's website. It gets even better. Tweets that were individual from Twitter could be indexed and displayed in search results. This allowed your site to be more prominent in the search results. However, it was only temporary it ended and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.