5 Reasons Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has been an increasing marketing channel in recent times, many businesses have yet to benefit from it. This is especially important if you are investing in SEO. While the advantages of social media are not immediately apparent, they're crucial for SEO support. From the myriad of reasons why you should consider social media as a part of your overall strategy to be online, here are 5 reasons why it is essential to SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online dialogue in their ranking algorithms. If people tweet, share, like, comment or share a piece of content it is referred to as a social engagement. The more social interactions a piece of content has, the more social signals you build to your site. Search engines look at these signals from social media, تخفيض ترتيب اليكسا and use them as a quality factor when ranking content. This is a way for search engines to identify the most popular content and what their algorithms consider as high-quality. A piece of content can be instantly indexed when it's getting a lot of social interaction.

2.) Link Building
It's long gone from the time when you could solicit hyperlinks from other sites. In the wake of Google's Panda and Penguin algorithm SEOs have to do link building the old fashioned way by creating high-quality content that is linked-worthy. How do you get in touch with websites willing to link to your site if they are not directly approached as an "unnatural" link building technique? Social media is the solution. Social media allows you to share your content with people who are willing to link to it, when it's worthy of linking to. These people will share your content with others, increasing your influence.

3) Amplification of content
You can write all the good-quality content that you wish to however, it will not get an enormous amount of attention without amplification. Marketing via email can be great method to boost content but it will only reach those in your marketing list. The possibility of reaching new audiences is through social media. Once you share your content, your following will also spread it to their networks if they find it useful. They will also share your content with their followers, increasing the reach of your content. In return, you will gain a lot of relevant traffic including inbound links, brand recognition and social signals These are all utilized by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
Brand image and recognition can inform search engines an awful lot about the overall quality of your website and how much it is believed to be in its ranking algorithms. Social media aids in building an image for your business and also boosts your content. This is what Google refers to as co-citation. Building these co-citations through social media will help improve Google's trust and confidence in your website , and will also help with search queries that are personalized.

5.) Social Indexing
Since search engines are able to index social media sites and display them in search results pages. This enables your brand to be displayed in search results that include branded search queries , which is more than just your own website. But there's more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too which gave another means for your content to rank in search. The service was temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.