Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI we hear this a lot from current and prospective clients. Social media is an incredibly growing channel for marketing that most businesses have only begun to take advantage of over the past couple of years, yet it's essential to utilize it particularly if you're investing efforts in search engine optimization. While the benefits of social media may not be immediately obvious, they are crucial to SEO support. Below are five reasons why social media is important for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some period of time. When people tweet, like, comment or share the content that is known as a social engagement. The more social engagements your content receives, the more social signals you can build for your website. Search engines analyze these social signals, and use them as an indicator of quality when ranking content. It's a way to measure the quality of content that people are able to use and what their algorithm determines to be top-quality. A piece of content can be immediately indexed whenever it's attracting a significant amount of social engagement.

2.) Link Building
It's long gone from the time when you could get hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to build links in using the old method: make good quality content that is pertinent. But how do you reach websites willing to link to your site if you ask them directly, which is an "unnatural" practice for building links? Social media is your answer. Social media allows you to expose your content to people who are willing to link to it, should it be worth linking to. They will also be able to share your content with other people, increasing your influence.

3.) Amplification of content
It doesn't matter how high-quality the content you publish, it will not achieve much success without amplification. Marketing via email can be great method to boost content but it's only going to be able to reach the people on your list of marketing contacts. Social media can help you connect with new audiences through your content. If you share your content with your followers, they'll also share it with their personal followers if they find it helpful. They will then spread the word to their networks and increase your reach. As a result, you get a lot of relevant traffic including inbound links, branding awareness and social signals All of these are used by search engines to assess the quality of content.

content amplification lifecycle

4.) Brand Awareness & Signals
Brand identity and awareness can tell search engines much about the credibility of your website and how much it is respected in their ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. This is what Google calls a co-citation. These co-citations are built by using social media to boost Google's trust and help with brand-name searches.

5.) Social Indexing
Search engines have been indexing social media accounts for a number of years now so they can now appear in search result pages. This enables your brand to appear on search results when you type in branded search queries on more than just your own website. This gets better. Tweets on their own from Twitter were once indexed and شراء لايكات فيسبوك (socialwb.com) displayed in search results. This allowed your website to be ranked higher in search. It was only temporary for a few months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.