Five Reasons Social Media Is Important For SEO

What does social media have to relate to SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Although social media has been an increasing channel for marketing over the last few years, many businesses have yet to benefit from it. This is especially important for companies that are investing in search engine optimization. Making and managing social media accounts are crucial to support SEO efforts, زيادة مشاهدات اليوتيوب [Read the Full Post] even though their benefits aren't immediately obvious. Of the many reasons why you should consider social media as part of your online strategy Here are five reasons why it's crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for some period of time. If people tweet, share, like, comment or share the content they like that is known as a social engagement. Content that has more social engagements will be able to show more social signals. These social signals are used by search engines to determine the quality of the content. It's a way to measure what content is popular with users over what their algorithm decides is of good quality. If a piece of content receives lots of social engagement, it can be instantly indexed.

2) Link Building
It's past the period when you could just solicit hyperlinks from other sites. Google's Panda/Penguin algorithms have compelled SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. How do you reach out to websites which are willing to hyperlink to your website, even if the request is considered "unnatural"? Social media can help. Social media enables you to put your content in front of relevant groups of people who may be in a position to influence them to link to your content if it's worth linking to. These people may also connect your content to their networks which will increase the impact of your content.

3) Amplification of content
You can create all the excellent content you'd like to but it's not going to gain much traction without amplification. Sure, email marketing can be a great way to amplify the content, but it'll only reach those in your marketing database. Social media enables you to increase the reach of your content. If you post your content to your followers, they'll share it with their own followers If they are satisfied with the content. These people will then be able to share it with their followers to increase your reach. Additionally, you will gain relevant traffic through inbound linking social signals, as well as brand awareness and can be utilized by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Brand recognition and brand identity can inform search engines many things about the quality of your site's content and how much it is believed to be in its ranking algorithms. Social media helps to build brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. The creation of these co-citations via social media will help improve the trust Google has in your site, as well as aiding with search queries that are personalized.

5.) Social Indexing
Since search engines are able to index social media accounts and display them as search results. This lets your brand show up in search results that include branded search queries , which is more than the site of your business. It gets even more effective. Individual Tweets from Twitter were once indexed and shown in search results too which gave another means to get your content noticed in search. It was only for a short time, however it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.