Five Reasons Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI, we get this a lot from the current and potential clients. While social media has become an increasing channel for marketing over the last few years, many companies haven't yet begun to benefit from the potential of it. This is particularly important if you are investing in SEO. Although the benefits of social media are not immediately apparent, they are essential for SEO support. There are many reasons why you should consider social media as part of your strategy for online, here are 5 reasons it's important to SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some years now. When people share content via Twitter, Facebook, comment or share the content they like that is known as a social engagement. The more social engagements a piece of content gets, the greater social signals it will bring to your website. Search engines measure these signals from social media, and consider it an indicator of quality when ranking content. This is a method for search engines to decide what content people consider to be most valuable and what algorithm they believe to be top-quality. If a piece of content has a high amount of engagement on social media, it can be instantly identified.

2) Link Building
It's long gone from the time that you could make a request for تصميم مواقع انترنت (socialwb.com wrote in a blog post) hyperlinks from other sites. Google's Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. But how do you reach sites who are willing to link to your website if they are not directly approached as an "unnatural" link building practice? Social media can help. Social media allows you to place your content in front of relevant audiences that may be convinced to link to it in the event that it is worthy of linking to. These people may also promote your content to their friends, further increasing the influence of your content.

3.) Content amplification
You can make all the good-quality content that you wish to however it will not gain much traction without amplification. Marketing via email can be great method to boost the content you create, but it won't reach those in your marketing list. You can reach new audiences through social media. If you share your content with your followers, they'll share it with their own followers If they are satisfied with the content. They will then spread the word to their networks, further increasing your reach. You'll also get relevant traffic and inbound links as well as social signals and brand awareness These can be used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the credibility of your website and how reliable it ought to be for their ranking algorithms. In addition to boosting your content social media can also help to increase awareness of your brand. Google calls this co-citation. These co-citations are built through social media , which can help improve Google's trust and help with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media accounts since a while so they can now appear on search result pages. This allows your brand to appear in search results for branded queries that are not exclusive to your site. But there's more than that. Tweets that were individual from Twitter could be indexed and were displayed in search results. This allowed your content to be more prominent in the results of a search. This was just temporary for a couple of months, until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.