5 Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is rapidly expanding channel of marketing that many companies have only started making use of in the last couple of years, yet it's very important to leverage - especially if you're investing efforts in search engine optimization. Creating and managing social media accounts are important for supporting SEO efforts, though the benefits of social media aren't always obvious. Here are five reasons why social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some period of time. If people tweet, share, like or comment on a piece of content it is referred to as a social engagement. The more social engagements your content gets, the greater social signals you send to your website. Search engines evaluate the social signals they receive, and use it as an index of quality when ranking the content. It's a method of determining what content is popular with users and what their algorithm decides is of good quality. A piece of content can be instantly indexed in the event that it's receiving lots of social interaction.

2.) Link Building
It is long past the time when you could solicit hyperlinks from other sites. Google's Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating quality content that is relevant. What is the best way to reach websites who are willing to link to your content, when the request is considered "unnatural"? Social media is the answer. Social media can help you expose your content to of the right people, who could be in a position to influence them to link to your content when it's worthy of linking to. These users will then share your content with others and increase your reach.

3) Content Amplification
You could create any excellent content you'd like to however it will not gain an enormous amount of attention without amplification. Sure, email marketing is a great way to amplify content, but it'll only reach the people in your marketing database. It is possible to reach new audiences through social media. If you send your content out to your followers, they will also share it with their personal followings when they find it useful. The people who share it will recommend your content to their followers, thereby increasing your reach. Additionally, you will gain relevant traffic through inbound linking, social signals, and brand awareness and can be utilized by search engines for content quality determination.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines may use your brand's image and شراء مشتركين يوتيوب recognition to judge the quality of your site and how trustworthy it should be for their ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. This is what Google refers to as co-citation. These co-citations are built through social media to improve Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media profiles for a few years now, which means they now appear on the search results pages. This lets your company's brand show up in search results for brand-related queries, which aren't limited to your company website. But there's more than that. Individual Tweets from Twitter were initially indexed and included in search results as well giving another opportunity for your content to rank in the search results. That was only temporary for a few months, until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, شراء مشتركين يوتيوب so it's important to leverage it for getting your content ranked.