5 Reasons Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI, we get these questions frequently from our customers who are currently or are considering becoming clients. Social media is an incredibly growing marketing channel that most businesses have only begun making use of in the last few years. However, it's crucial to make use of particularly if you're investing resources into search engine optimization. Making and managing social media accounts are essential to aid in SEO efforts, although the benefits of social media aren't always apparent. Here are five reasons social media is crucial for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. Social engagement occurs when people comment, like or share tweets about an article. Content with more social engagements is likely to have more social signals. Search engines analyze the social signals they receive, and use it as an indicator of quality when ranking content. It's a way to measure the quality of content that people are able to use over what their algorithm decides is of good quality. A piece of content could be instantly indexed in the event that it's receiving lots of social interactions.

2) Link Building
There are no more days of soliciting websites to link to your site. With the emergence of Google's Panda and Penguin algorithms SEOs are now forced to perform link building in the old fashioned way by creating high-quality content that is worthy of linking. How do you reach websites that are willing to link to your site, if you ask them directly, which would be considered "unnatural"? Social media can help. Social media allows you to put your content in front of relevant audiences that may be attracted to link to it in the event that it is worthy of linking to. These users will then share your content with others, increasing your influence.

3.) Content amplification
You could create any good-quality content that you wish to but it's not going to gain significant traction without the aid of amplification. Email marketing is a great way of amplifying content , but it can only reach people in your list of marketing contacts. Social media lets you reach new audiences with your content. If you share your content, the people who follow you will spread it to their networks should they find it valuable. They will also share your content with their followers, increasing the reach of your content. You will also gain relevant traffic, inbound linking social signals, as well as brand recognition All of which can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals
Search engines use brand name and reputation to determine the quality of your site and how trustworthy it must be for their ranking algorithms. Social media is a great way to increase an image for alexa ترتيب المواقع your business and also boosts the quality of your content. This is what Google calls a co-citation. Co-citations can be created through social media to improve Google's trust and help with the search engine's branded searches.

5.) Social Indexing
Search engines have been indexing social media accounts since a while which means that they show up in search result pages. This allows your brand to show up in search results for branded queries that are not limited to your company website. But it gets even better than that. Individual tweets from Twitter were at one time indexed and displayed in search results, too which gave another means for your content to rank in the search results. It was only temporary for a couple of months until Google decided to cease using the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.