Five Reasons Why Social Media Is Important For SEO

What can social media provide in terms of SEO? At MWI we hear this a lot from the current and potential clients. While social media has become a growing channel for marketing in recent years, the majority of businesses have yet to profit from the potential of it. This is particularly important when you're investing in SEO. Creating and managing social media accounts is extremely important to assist in SEO initiatives, but their benefits aren't immediately obvious. There are many reasons to think about social media as part of your online strategy, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines make use of online dialogue in their ranking algorithms. When people share content via Twitter, Facebook or comment on a piece of content it is referred to as a social engagement. A piece of content that has the highest number of social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of content. This is a method for search engines to know the most popular content and what their algorithm deems good quality. If an article is receiving lots of social shares the content can be indexed.

2) Link Building
It's past the time when you could go out and ask for links from other websites. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to perform link building in the traditional way - create high quality content that is link-worthy. But how do you reach sites that would be willing to link to your content if asking them directly is thought to be an "unnatural" link building method? Social media can help. Social media lets you put your content in front of people who are interested and could be in a position to influence them to link to your content if it's worth linking to. They will also promote your content to their networks which will increase the impact of your content.

3.) Content Amplification
No matter how top-quality the content you publish, it's unlikely to be popular in the absence of amplifying it. Email marketing can be a great way of amplifying content but it will only reach people in your list of marketing contacts. You can reach new audiences via social media. After you have shared your content, your following will also spread it to their networks if they find it useful. This will cause them to be able to share it with their followers, further increasing your reach. You'll also get relevant traffic and inbound links social signals, inbound linking, and brand recognition All of which can be used by search engines to determine content quality determination.

content amplification lifecycle

4.) Brand Communication and Awareness
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it needs to be when they rank it in their algorithms. Social media aids in building brand awareness and amplifies your content. Google refers to this as co-citation. Building these co-citations using social media will help improve Google's trust in your company website as well as helping with search queries that are personalized.

5.) Social Indexing
Search engines have been indexing social media profiles for a number of years now and this means that they show up in the search results pages. This lets your company's brand appear in search results for شراء مشتركين يوتيوب brand-related queries, which aren't limited to your company website. But it gets even better than that. Individual tweets from Twitter were once indexed and shown in search results as well - enabling another way to ensure your content's ranking in search. The program was only temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.