Five Reasons Social Media Is Essential For SEO

What do social media platforms have to offer SEO? At MWI, we get this a lot from current and prospective clients. Social media is an incredibly growing channel for marketing that most companies have only just begun to take advantage of over the last few years, but it's vital to take advantage of it when you're investing resources in search engine optimization. While the advantages of social media might not be immediately obvious, they are vital for تخفيض ترتيب اليكسا SEO help. Below are five reasons why social media is vital to SEO.

1) Social Media Signals
It is no secret that Google, Bing, and other search engines rely on online conversations as part of their algorithm for ranking. If people tweet, share, like, comment or share an article it is referred to as a social engagement. The more the number of social interactions that a piece content has, the more social signals you build to your site. Social signals are utilized by search engines to rank content. This is a method for search engines to know the most popular content and what algorithm they believe to be top-quality. Content can be instantly indexed when it's getting a lot of social engagement.

2) Link Building
The days of going out and asking for websites to add links to your site. Google's Panda/Penguin algorithms have compelled SEOs to build links the traditional way: create top-quality content that's relevant. But how do you reach websites willing to link to your content , if asking them directly is considered an "unnatural" link building method? Social media is your solution. Social media allows you to expose your content to interested audiences who might be willing to share it with others, in the event that it's worth linking to. Those people will also share your content with their friends and increase the reach of your content.

3) Content Amplification
You can make all the top-quality content you like, but it won't gain an enormous amount of attention without amplification. Email marketing is an effective way to boost the content, but it'll only reach people within your marketing database. Social media enables you to reach new audiences with your content. If you share your content, the people who follow you will also connect with their friends should they find it valuable. Then those people will spread the word to their networks which will increase the reach of your content. Additionally, you will gain relevant traffic, inbound linking, social signals, and brand awareness All of which can be utilized by search engines for content quality evaluation.

content amplification lifecycle

4.) Brand Communication and Awareness
Brand identity and awareness can tell search engines many things about the quality of your website and the extent to which it can be considered reliable in their ranking algorithms. Social media helps to build brand awareness and amplifies the quality of your content. This is what Google refers to as co-citation. These co-citations can be developed via social media in order to increase Google's trust as well as aid with branded searches.

5.) Social Indexing
Search engines have been indexing the social media pages since a while so they can now appear in search result pages. This allows your brand to be displayed in search results for specific queries that aren't only restricted to your business's website. This is even better. Individual tweets from Twitter were at one time indexed and displayed in search results, too - enabling another way for your website to be ranked in the search results. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.