5 Reasons Why Social Media Is Essential For SEO

What can social media have to offer SEO? At MWI we hear lots of questions from our potential and current clients. Social media is an incredibly growing channel for marketing that most businesses have only recently begun to take advantage of over the last few years, but it's very important to leverage when you're investing efforts in search engine optimization. Creating and managing social media accounts is extremely important for supporting SEO initiatives, but the benefits of social media aren't always apparent. From the myriad of reasons you should think about social media as part of your strategy for online, here are 5 advantages of it for SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines are using online dialogue in their algorithm for زيادة متابعين تويتر, our source, ranking for a long years now. When people share content via Twitter, Facebook or comment on a piece of content This is referred to as social engagement. Content that has more engagements on social media will show higher social signals. These social signals are used by search engines to rank the content. It's a method of determining what content people find useful in comparison to what their algorithm determines to be good quality. The content you've created can also be indexed instantly whenever it's attracting a significant amount of social interactions.

2) Link Building
It's long gone of asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithm SEOs have to create links in by hand to create quality content that is link-worthy. How do you reach out to websites which are willing to hyperlink to your website, even if you ask them directly, which would be thought to be "unnatural"? Social media is the way to go. Social media lets you post your content and share it with interested audiences who might be willing to share it with others, should it be worth linking to. People who connect your content to their network, further increasing the influence of your content.

3.) Content amplification
You can write all the excellent content you'd like to however, it will not get any traction without amplifying it. Sure, email marketing can be a great way to amplify content, but it'll only reach those in your database of marketing. You can also reach new audiences via social media. If you share your content with your followers, they'll share it with their own followings when they find it useful. These people will then promote your content to their followers, thereby increasing your reach. You'll also get relevant traffic and inbound links, social signals, and brand recognition, all of which can be used by search engines to make quality evaluation.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines will use your brand's image and recognition to judge the quality of your site and how trustworthy it must be for their ranking algorithms. Social media can help build brand awareness and increases the quality of the content you publish. Google refers to this as co-citation. These co-citations are built via social media in order to increase Google's trust and help with search results that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for some time now, which means they now show up in the search results pages. This allows your business to appear in search results for search queries that are branded and not only restricted to your business's website. But it gets even better than that. Tweets that were individual from Twitter were once indexed and displayed in the search results. This allowed your website to be ranked higher in searches. However, it was only temporary the deal was ended when Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.