Five Reasons Why Social Media Is Important For SEO

What does social media have to in relation to SEO? At MWI, we get many of these inquiries from potential and current clients. Social media is a fast growing channel for marketing that most companies have only just begun using in the last few years. However, it's very important to leverage in particular if you're putting efforts in search engine optimization. Setting up and alexa ترتيب المواقع managing social media accounts is important for supporting SEO efforts, even though the benefits of social media aren't always evident. Here are five reasons why social media is crucial for SEO.

1.) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long time. When people tweet, like, comment or share an article it is referred to as a social engagement. The more the number of social interactions that a piece content gets, the greater social signals you can build for your site. Social signals are utilized by search engines to determine the quality of content. This is a method for search engines to identify the content that people are most interested in and what algorithm they believe to be high-quality. A piece of content can be instantly indexed if it's receiving a lot of engagement on social media.

2.) Link Building
It's past the period when you could just make a request for links from other websites. Since the introduction of Google's Panda and Penguin algorithm, SEOs are forced to build links by hand and create content of high-quality that is linked-worthy. How can you get your content to websites which are willing to hyperlink to your site, if the request is thought to be "unnatural"? Social media can help. Social media can help you present your content in front of relevant groups of people who may be in a position to influence them to link to your content should it be worthy of linking to. They will also be able to share your content with their networks which will increase the impact of your content.

3.) Content amplification
It doesn't matter how high-quality the content you publish, it's unlikely to be popular in the absence of amplifying it. Sure, email marketing can be an excellent way to increase the reach of your content, but it will only reach people within your marketing database. You can also reach new audiences via social media. If you send your content out to your followers, they'll be sure to share it with their own followers when they find it useful. This will cause them to be able to share it with their followers, further increasing your reach. In return, you gain a lot of relevant traffic, inbound links, branding awareness and social signals These are all utilized by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals
The brand's identity and reputation can inform search engines many things about the quality of your website as well as the degree to which it should be trusted in its ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. This is what Google refers to as co-citation. Building these co-citations through social media can help increase Google's trust in your website as well as helping by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for a few years now which means that they show up in the search results pages. This allows your company to appear in search results for your branded search queries that are not limited to only your website. This is even better. Individual tweets from Twitter were once indexed and displayed in the search results. This allowed your website to rank higher on the search results. It was temporary, however the deal was ended when Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.