Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to in relation to SEO? At MWI we hear these questions frequently from our current and prospective clients. While social media has been a growing channel for marketing in recent years, most companies have not yet started to profit from the potential of it. This is crucial if you are investing in SEO. While the advantages of social media might not be immediately apparent, they're vital for SEO support. Here are five benefits of social media is vital to SEO.

1) Social Media Signals
It's no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some time. When people share content via Twitter, Facebook or comment on an article, this is called a social engagement. Content with more social engagements will be able to show more social signals. These social signals are used by search engines to rank the content. This is a method for search engines to know the most popular content and also what they consider to be good quality. If the content you're looking at is receiving lots of social interaction, it can be instantly indexable.

2) Link Building
Long gone are the days of going out and soliciting websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to linkbuild the traditional way: create high-quality content that is relevant. How do you get in touch with sites who are willing to link to your content , شراء ساعات مشاهدة يوتيوب if they are not directly approached as an "unnatural" practice for building links? Social media is the way to go. Social media lets you publish your content to relevant audiences who may be willing to share it with others, when it's worthy of linking to. These people will share your content with others and boost your authority.

3.) Content Amplification
It doesn't matter how good your content is, it's unlikely to get much traction without amplification. Marketing via email is a great way of amplifying content but it will only reach people in your marketing list. The possibility of reaching new audiences is through social media. If you share your content, your following will connect with their friends when they are satisfied with the content. They will also recommend your content to their followers, increasing your reach. In return, you gain an abundance of relevant traffic, inbound links, social signals and brand awareness These are all used by search engines to judge content quality.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand identity and awareness to determine the credibility of your website and how trustworthy it needs to be within their ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. Google refers to this as co-citation. Building these co-citations through social media can boost Google's trust in your website , and will also help with search queries that are personalized.

5) Social Indexing
Search engines have been indexing the social media pages for some time now, which means they now appear in the search results pages. This allows your brand to show up in search results for search queries that are branded and not only restricted to your business's website. But it gets even better than that. Tweets on their own from Twitter were once indexable and included in search results. This enabled your content to be ranked higher in the results of a search. This was just temporary for a couple of months, until Google decided to cease using it up until now. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.