Five Reasons Why Social Media Is Important For SEO

What does social media provide in terms of SEO? MWI receives this kind of information frequently from current and prospective clients. Social media is an incredibly expanding channel of marketing that many businesses have only begun making use of in the past few years, however it's very important to leverage when you're investing resources into search engine optimization. Although the benefits of social media may not seem immediately apparent, they are essential for SEO help. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long period of time. When people share content via Twitter, Facebook, comment or share a piece of content it is referred to as a social engagement. The more the number of social interactions that a piece content receives, the more social signals you can build for your site. Search engines look at these social signals and use them as a quality factor when ranking the content. This is a way for search engines to determine what content people consider to be most valuable and what their algorithms consider good quality. The content you've created can be quickly indexed whenever it's attracting a significant amount of social interaction.

2) Link Building
It's past the time that you could make a request for hyperlinks from other sites. With the advent of Google's Panda and Penguin algorithm SEOs have to do link building the old fashioned way and create content of high-quality which is relevant to linking. But how do you reach sites who are willing to link to your site if they are not directly approached as an "unnatural" practice for building links? Social media is the solution. Social media allows you to expose your content to of the right people, who could be attracted to link to it should it be worthy of linking to. Those people will also share your content with their network which increases the power of your content.

3) Content amplification
It doesn't matter how good the content you publish, it's not going to achieve much success until you amplify it. Marketing via email can be great method to boost content but it's only going to reach people in your marketing list. Social media lets you increase the reach of your content. After you have shared your content, your following will also be able to share it with their followers in the event that they find it helpful. Then those people will also share it with their friends, further increasing your reach. In return, you will gain lots of relevant traffic, inbound links, branding awareness and شراء ساعات مشاهدة يوتيوب social signals All of which are utilized by search engines in determining the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines may use your brand's reputation and image to assess the quality of your site and how trustworthy it must be within their ranking algorithms. Apart from boosting the quality of your content Social media can also build brand awareness. This is what Google calls a co-citation. Building these co-citations through social media can improve Google's trust and confidence in your site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing
Since the search engines are able to index social media accounts, they are now showing on search results pages. This lets your company's brand appear in search results for specific queries that aren't restricted to your website. It gets even better. Individual tweets from Twitter were once searchable and were displayed in the search results. This allowed your site to be more prominent in searches. It was only for a short time, however, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.