Five Reasons Social Media Is Important For SEO

What does social media provide in terms of SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is rapidly growing marketing channel that most companies have only started using in the past couple of years, yet it's essential to utilize it when you're investing funds into search engine optimization. Making and managing social media accounts are extremely crucial to support SEO initiatives, but their benefits aren't immediately apparent. Here are five reasons why social media is essential for SEO.

1) Social Media Signals
It's no secret that Google, Bing, and other search engines utilize online conversations in their algorithm for ranking. Social engagements occur when people like, comment on, share or tweet about content. A piece of content that has the highest number of social engagements is likely to have more social signals. These social signals are used by search engines to rank the content. It's a way to determine the quality of content that people are able to use in comparison to what their algorithm decides is of high quality. The content you've created can be quickly indexed when it's getting a lot of social engagement.

2) Link Building
It's long gone of asking for websites to link to yours. Google's Panda/Penguin algorithms have forced SEOs to link build the old-fashioned way: write top-quality content that's relevant. What is the best way to reach websites which are willing to hyperlink to your site, if asking them directly would be thought to be "unnatural"? Social media is the way to go. Social media enables you to place your content in front of people who are interested and could be influenced to link to it when it's worthy of linking to. Those people will also promote your content to their networks which increases the power of your content.

3.) The amplifying of content
No matter how top-quality your content is, it's unlikely to get much traction until you amplify it. Email marketing is an excellent method of amplifying content but it will only be able to reach the people on your marketing list. You can also reach new audiences through social media. Once you share your content, those who follow you will also spread it to their networks should they find it valuable. This will cause them to be able to share it with their followers, further increasing your reach. In return, you earn lots of relevant traffic such as inbound links, social signals , and brand awareness All of which are used by search engines in determining content quality.

content amplification lifecycle

4) Brand Sensibilization and Brand
Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be in their ranking algorithms. Social media aids in building brand awareness and amplifies your content. Google refers to this as co-citation. Building these co-citations using social media will help improve Google's trust in your website as well as helping by using branded search terms.

5.) Social Indexing
Search engines have been indexing social media sites for a number of years now which means that they appear in results pages for search engines. This allows your brand to be listed in search results on search queries that are branded and not only restricted to your business's website. But it gets even better than that. Tweets that were individual from Twitter could be indexed and شراء مشاهدات يوتيوب (socialwb.com) included in the search results. This allowed your website to rank higher on the search results. The program was only temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.