5 Reasons Social Media Is Important For SEO

What the heck does social media have to have to do with SEO? MWI gets the information frequently from current and prospective clients. Social media is a rapidly growing marketing channel that most companies have only started using in the last couple of years, yet it's essential to utilize it particularly if you're investing resources into SEO. Setting up and managing social media accounts are important to assist in SEO efforts, although the benefits are not immediately evident. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for quite some time. If people tweet, share, شراء متابعين تويتر like or comment on an article that is known as a social engagement. The more social engagements a piece of content receives, the more social signals you can build for your website. Search engines measure the social signals they receive, and then use them as an index of quality when ranking content. It's a way to determine what content is popular with users in comparison to what their algorithm decides is of good quality. If something receives a lot of social engagement, it can be instantly classified.

2) Link Building
The days of going out and soliciting websites to add links to yours. Google's Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write good quality content that is pertinent. What is the best way to reach websites that will link to your content, if asking them directly would be considered "unnatural"? Social media is your answer. Social media enables you to expose your content to of the right people, who could be attracted to link to it if it's worth linking to. These people may also connect your content to their network and increase the reach of your content.

3.) Content Amplification
You can write all the high quality content you want but it's not going to gain significant traction without the aid of amplification. Marketing via email can be a great way of amplifying content but it will only reach those in your list of marketing contacts. The possibility of reaching new audiences is via social media. If you post your content to your followers, they'll spread it to their own followings If they are satisfied with the content. They will then share it with their following and increase your reach. You'll also get relevant traffic, inbound linking social signals, as well as brand recognition All of which can be used by search engines to make quality determination.

content amplification lifecycle

4.) Brand Sensibilization and Brand
Search engines can use brand image and recognition to judge the credibility of your website and how trustworthy it must be within their ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of your content. Google calls this co-citation. Co-citations can be created by using social media to boost Google's trust as well as aid with branded searches.

5) Social Indexing
Since the search engines index social media websites which means they show in search results pages. This allows your company to appear in search results that include branded search queries on more than just your company website. This gets more effective. Tweets that were individual from Twitter were once searchable and were displayed in search results. This allowed your content to be more prominent in search. That was only temporary for a few months, شراء متابعين تويتر until Google took the decision to end the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.