Five Reasons Why Social Media Is Important For SEO

What exactly does social media have to do with SEO? MWI gets this kind of information frequently from current and prospective clients. Social media is a fast growing channel for marketing that most companies have only started using in the last few years, however it's essential to utilize it when you're investing efforts in search engine optimization. While the benefits of using social media may not seem immediately apparent, they are essential for SEO aid. Out of the numerous reasons why you should consider social media as part of your strategy for online There are five main reasons it's important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing, and other search engines make use of online conversations in their algorithm for ranking. If people tweet, share, like or شراء لايكات فيسبوك comment on a piece of content it is referred to as a social engagement. The more social interactions a piece of content receives, the more social signals you send to your site. Search engines analyze these social signals and then use them as an indicator of quality when ranking content. This allows search engines to determine the most popular content and what algorithm they believe to be high-quality. The content you've created can be immediately indexed in the event that it's receiving lots of social engagement.

2) Link Building
It's been a long period when you could just solicit links from other websites. Google's Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating quality content that is relevant. But how do you reach sites that would be willing to link to your content if you ask them directly, which is an "unnatural" link building practice? Social media is the answer. Social media allows you to present your content in front of the right people, who could be in a position to influence them to link to your content should it be worthy of linking to. They will also connect your content to their friends and increase the reach of your content.

3) Content Amplification
You can write all the high quality content you want but it's not going to gain much traction without amplification. Marketing via email can be an effective method to increase the reach of your the content you create, but it won't reach those in your marketing list. The possibility of reaching new audiences is through social media. Once you share your content, your followers will also connect with their friends if they find it useful. Then those people will spread the word to their networks which will increase the reach of your content. In return, you gain lots of relevant traffic and inbound links, as well as social signals , and brand awareness All of which are used by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand reputation and image to assess the quality of your site and how trustworthy it must be when they rank it in their algorithms. Aside from amplifying your content social media can also help build brand awareness. This is what Google refers to as a co-citation. The creation of these co-citations via social media can boost Google's trust in your company website , and will also help with branded search queries.

5.) Social Indexing
Search engines have been indexing social media sites for some time now which means that they appear on the search results pages. This allows your business to be displayed in search results for specific queries that aren't restricted to your website. This is even more effective. Individual Tweets from Twitter were once indexed and shown in search results as well giving another opportunity for your content to rank in the search results. However, it was only temporary, and شراء لايكات فيسبوك Google removed it after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.