Five Reasons Social Media Is Important For SEO

What can social media have to offer SEO? At MWI, we get many of these inquiries from the current and potential clients. Although social media has been an increasing marketing channel in recent years, the majority of businesses have yet to take advantage of it. This is particularly important to consider if you're planning to invest in SEO. Setting up and managing social media accounts are essential to aid in SEO initiatives, but the benefits of social media aren't always obvious. Here are five reasons why social media is important for SEO.

1) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long time. A social engagement happens when people like, comment, share, or tweet about content. The more social engagements your content gets, the greater social signals you can build for your site. Search engines evaluate these signals from social media, and use them as an element of quality when evaluating content. It's a method of determining what content people find useful and what their algorithm decides is of good quality. A piece of content could be quickly indexed if it's receiving a lot of social engagement.

2.) Link Building
The days of going out and soliciting websites to add links to yours. Google's Panda/Penguin algorithms are forcing SEOs to link build using the old method: make quality content that is relevant. But how do you reach sites that would be willing to link to your website if asking them directly is thought to be an "unnatural" link building practice? Social media can help. Social media enables you to present your content in front of people who are interested and could be attracted to link to it when it's worthy of linking to. People who spread your content among others and boost your authority.

3) Content Amplification
The quality of your content is, it's not going to get much traction until you amplify it. Marketing via email can be a great way of amplifying content , but it can only reach people in your marketing list. Social media can help you connect with new audiences through your content. If you share your content, the people who follow you will also be able to share it with their followers if they find it useful. These people will then be able to share your content with their followers, thereby increasing your reach. You will also gain relevant traffic and alexa ترتيب المواقع inbound links social signals, inbound linking, and brand recognition and can be used by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals
Search engines can use brand name and reputation to determine the credibility of your website and how trustworthy it needs to be when they rank it in their algorithms. Social media is a great way to increase an image for your business and also boosts the quality of your content. This is what Google refers to as a co-citation. The creation of these co-citations via social media can boost Google's trust in your site, as well as aiding with search queries that are personalized.

5) Social Indexing
Search engines have been indexing social media sites for a few years now so they can now appear on the search results pages. This lets your company's brand be listed in search results on specific queries that aren't exclusive to your site. This is even better. Individual tweets from Twitter were once indexed and displayed in search results. This enabled your content to be more prominent in the results of a search. It was only temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.