Five Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI, we get these questions frequently from our current and prospective clients. Social media is rapidly expanding marketing channel that many companies have only just begun using in the past few years. However, it's very important to leverage particularly if you're investing efforts in SEO. Creating and managing social media accounts are important to assist in SEO efforts, although their benefits aren't immediately apparent. Here are five reasons social media is important for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some period of time. When people share content via Twitter, Facebook or comment on an article it is referred to as a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you send to your site. Search engines look at these social signals and use it as an indicator of quality when ranking content. This allows search engines to identify what people find most useful and what their algorithms consider high-quality. The content you've created can also be indexed instantly if it's receiving a lot of social engagement.

2) Link Building
It's long gone from the time that you could make a request for links from other websites. With the advent of Google's Panda and Penguin algorithms SEOs must perform link building in using the old-fashioned method and شراء متابعين تويتر create content of high-quality that is linked-worthy. How do you get in touch with websites that are willing to link to your website if they are not directly approached as an "unnatural" practice for building links? Social media is the answer. Social media allows you to place your content in front of relevant audiences that may be attracted to link to it when it's worthy of linking to. These people may also share your content with their network, further increasing the influence of your content.

3) Content Amplification
It doesn't matter how good your content is, it won't be popular in the absence of amplifying it. Email marketing can be an effective method to increase the reach of your content but it will only reach those in your marketing list. Social media can help you reach new audiences with your content. Once you share your content, your followers will spread it to their networks if they find it useful. They will also recommend your content to their followers, increasing the reach of your content. You will also gain relevant traffic, inbound linking social signals, as well as brand awareness, all of which can be used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Brand identity and awareness can inform search engines much about the credibility of your site's content and how much it is trusted in its ranking algorithms. Apart from boosting the quality of your content social media also aids in to increase awareness of your brand. This is what Google refers to as a co-citation. These co-citations can be built by using social media to boost Google's trust and assist with brand-name searches.

5) Social Indexing
Since search engines are able to index social media websites which means they show as search results. This lets your brand show up in search results that include branded searches on more than only your website. It gets even better. Individual tweets from Twitter were once indexed and were displayed in search results. This enabled your content to rank higher on the results of a search. It was only temporary for a few months until Google decided to discontinue the service, and it's still in place. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.