Five Reasons Social Media Is Important For SEO

What does social media have to offer SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Although social media has been an increasing channel for marketing over the last few years, many businesses have yet to take advantage of it. This is particularly important for companies that are investing in search engine optimization. While the benefits of social media might not be immediately apparent, they are essential for SEO support. Out of the numerous reasons you should think about social media as part of your strategy for online Here are five advantages of it for SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some time now. Social engagement occurs when people like, comment or share a tweet about an article. Content with more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of the content. This allows search engines to determine the most popular content and also what they consider to be high-quality. A piece of content could be immediately indexed if it's receiving a lot of social engagement.

2) Link Building
It's long gone of asking for websites to add links to your site. With the emergence of Google's Panda and Penguin algorithm SEOs must create links in using the old-fashioned method - create high quality content that is linked-worthy. What is the best way to reach websites which are willing to hyperlink to your content, when asking them directly would be thought to be "unnatural"? Social media is the solution. Social media lets you share your content with relevant audiences who may be willing to link to it should it be worth linking to. People who connect your content to their networks which increases the power of your content.

3) Content amplification
You can make all the good-quality content that you wish to, but it won't gain significant traction without the aid of amplification. Sure, email marketing can be an excellent method to amplify content, but it will only reach the people in your marketing database. You can also reach new audiences via social media. After you have shared your content, the people who follow you will also share it with their following in the event that they find it helpful. They will also recommend your content to their followers, increasing the reach of your content. In addition, you'll gain relevant traffic through inbound linking social signals, as well as brand recognition These can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand زيادة مشاهدات اليوتيوب Awareness and Signals
Brand image and recognition can tell search engines a lot about the quality of your website and how much it should be considered reliable in their ranking algorithms. In addition to boosting your content, social media also helps create brand awareness. Google calls this co-citation. Building these co-citations through social media can help increase Google's trust in your company web page and also assist with branded search queries.

5) Social Indexing
Since the search engines index social media websites, they are now showing up in search results pages. This allows your brand to appear in search results for search queries that are branded and not only restricted to your business's website. But there's more than that. Individual Tweets from Twitter were at one time indexed and displayed in search results, too - enabling another way for your website to be ranked in search. It was only for a short time, however, and Google ended it after a few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.