5 Reasons Social Media Is Essential For SEO

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What exactly does social media have to do with SEO? At MWI, we get this a lot from potential and current clients. While social media has become an increasingly popular channel for marketing in recent years, most firms haven't yet begun to make use of it. This is particularly important to consider if you're planning to invest in search engine optimization. While the benefits of social media may not seem immediately apparent, they are essential for SEO aid. Out of the numerous reasons to consider the use of social media in your online strategy, here are 5 reasons why it is essential to SEO.

1.) Social Media Signals
It's not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long years now. A social engagement happens when users like, share on, share or tweet about content. A piece of content that has more social engagements is likely to have more social signals. Search engines analyze these social signals, and use it as an element of quality when evaluating content. This is a method for search engines to determine what content people consider to be most valuable and what algorithm they believe to be top-quality. Content can be instantly indexed when it's getting a lot of social interactions.

2.) Link Building
There are no more days of asking for websites to link to yours. In the wake of Google's Panda and Penguin algorithm SEOs must do link building by hand to create quality content that is worthy of linking. But how do you reach sites that would be willing to link to your website if you ask them directly, which is an "unnatural" link building method? Social media is the answer. Social media can help you present your content in front of relevant groups of people who may be in a position to influence them to link to your content in the event that it is worthy of linking to. Those people will also connect your content to their friends which will increase the impact of your content.

3.) Content Amplification
You can make all the high quality content you want however it will not gain any traction without amplifying it. Sure, email marketing is a great way to amplify the content, but it'll only reach those in your database of marketing. The possibility of reaching new audiences is via social media. If you send your content out to your followers, they'll spread it to their own followers when they find it useful. These people will then spread the word to their networks, further increasing your reach. You will also gain relevant traffic and inbound links as well as social signals and brand recognition All of which can be utilized by search engines for content quality determination.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines use brand image and recognition to judge the quality of your site and how trustworthy it must be when they rank it in their algorithms. In addition to boosting your content Social media can also increase brand recognition. Google refers to this as co-citation. Building these co-citations using social media can boost Google's trust in your web page and also assist by bringing in search queries that are branded.

5.) Social Indexing
Search engines have been indexing social media sites for some time now, which means they now appear in the search results pages. This lets your brand appear in search results for your branded search queries that are not limited to just your company website. It's even better. Individual tweets from Twitter were once searchable and displayed in search results. This enabled your content to rank higher in the search results. It was only for a short time, شراء لايكات فيسبوك however it ended and Google shut it down after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.