5 Reasons Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI we hear these questions frequently from our potential and current clients. While social media has become an increasing channel for marketing in recent years, most companies haven't yet begun to profit from the potential of it. This is crucial if you are investing in search engine optimization. Making and managing social media accounts are essential to aid in SEO efforts, although their benefits aren't immediately obvious. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals
It's no secret that Google, Bing, and other search engines rely on online dialogue in their algorithm for ranking. When people tweet, like, comment or share a piece of content This is referred to as social engagement. Content that has more engagements on social media will have more social signals. Search engines measure these social signals and use it as an index of quality when ranking the content. It's a method of determining the content that people consider useful in comparison to what their algorithm determines to be of good quality. If something receives a lot of social shares, it can be instantly identified.

2.) Link Building
Long gone are the days of going out and asking for websites to add links to your site. With the advent of Google's Panda and Penguin algorithm SEOs are now forced to perform link building in the traditional way and create content of high-quality that is link-worthy. How can you get your content to websites who are willing to link to your content, زيادة مشاهدات اليوتيوب when asking them directly would be considered "unnatural"? Social media is your solution. Social media can help you put your content in front of the right people, who could be attracted to link to it should it be worthy of linking to. These users will then promote your content to others increasing your influence.

3) Content Amplification
The quality of the content you publish, it won't gain traction in the absence of amplifying it. Marketing via email can be an excellent method of amplifying content , but it can only get to those on your marketing list. Social media enables you to expand your reach with your content. Once you share your content, your followers will also connect with their friends should they find it valuable. They will then also share it with their friends which will increase the reach of your content. As a result, you get an abundance of relevant traffic, inbound links, brand recognition and social signals - all of which are utilized by search engines to determine the quality of content.

content amplification lifecycle

4) Brand Awareness and Signals
Search engines may use your brand's identity and awareness to determine the quality of your site and how trustworthy it must be for their ranking algorithms. Apart from boosting the quality of your content, social media also helps to increase awareness of your brand. Google refers to this as co-citation. These co-citations can be developed through social media , which can help improve Google's trust and assist with the search engine's branded searches.

5) Social Indexing
Search engines have been indexing social media accounts since a while and this means that they show up in results pages for search engines. This allows your business to be displayed in search results for branded queries that are not limited to your company website. It gets even more effective. Tweets on their own from Twitter could be indexed and included in search results. This allowed your content to rank higher in the results of a search. It was temporary, however it was a short-term solution, and Google removed it after couple of months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.