5 Reasons Why Social Media Is Important For SEO

What do social media platforms provide in terms of SEO? At MWI, we get lots of questions from our the current and potential clients. Social media is a rapidly growing channel for marketing that most businesses have only recently begun taking advantage of in the past few years. However, it's vital to take advantage of it - especially if you're investing resources into SEO. While the benefits of using social media are not immediately apparent, they're crucial to SEO help. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals
It's not difficult to see that Google, Bing, and other search engines utilize online dialogue in their algorithm for ranking. Social engagements occur the time when people share, like, comment, share, or شراء متابعين تويتر tweet about an article. The more social engagements a piece of content gets, the greater social signals it will bring to your website. Social signals are utilized by search engines to rank the content. This is a way for search engines to determine the content that people are most interested in and what their algorithms consider high-quality. Content can also be indexed instantly in the event that it's receiving lots of engagement on social media.

2) Link Building
Long gone are the days of soliciting websites to link to yours. Google's Panda/Penguin algorithms are forcing SEOs to build links using the old method: make quality content that is relevant. How do you get in touch with sites that would be willing to link to your content if you ask them directly, which is an "unnatural" link building technique? Social media is the way to go. Social media enables you to expose your content to of the right people, who could be in a position to influence them to link to your content in the event that it is worthy of linking to. They will also share your content with others and boost your authority.

3.) Amplification of content
No matter how top-quality your content is, it's not going to get much traction without amplification. Email marketing can be a great way of amplifying the content you create, but it won't reach people in your list of marketing contacts. The possibility of reaching new audiences is via social media. If you share your content, your followers will spread it to their networks when they are satisfied with the content. This will allow them to recommend your content to their followers, which will increase your reach. In return, you gain an abundance of relevant traffic and inbound links, as well as branding awareness and social signals - all of which are utilized by search engines in determining the quality of your content.

content amplification lifecycle

4) Brand Communication and Awareness
The brand's identity and reputation can tell search engines a lot about the quality of your site's content and how much it is believed to be in its ranking algorithms. Social media helps to build brand awareness and amplifies the content you publish. This is what Google calls a co-citation. The creation of these co-citations via social media will help improve the trust Google has in your website as well as helping with search queries that are personalized.

5) Social Indexing
Search engines have been indexing the social media pages for a few years now, which means they now show up in the search results pages. This allows your business to be listed in search results on specific queries that aren't exclusive to your site. It's even better. Tweets on their own from Twitter could be indexed and included in search results. This allowed your content to rank higher on search. The program was only temporary, however it was a short-term solution, and Google shut it down after few months. Google will once again show tweets in search results, so it's important to leverage it for getting your content ranked.